Move aside, regular pineapple tarts and love letters! For CNY 2025, we’re munching on unconventional snacks with a twist.
Every CNY, you’ll find us parked at the glorious snack table, stuffing our faces with the likes of pineapple tarts, bak kwa and love letters. Indulging to our heart’s content while finding an excuse to sneak away from nosy relatives? We’ll consider that a win-win solution. Rejoice at the snack table ‘cos we’ve spotted more brands across Singapore dishing out creative innovations in 2025. Keep reading for unconventional CNY goodies to stock up on at home!
Where to buy unique goodies in Singapore for CNY 2025
1. Pineapple Tarts Singapore
PSA, fans of pineapple tarts! This bakery rolls out inventive renditions of the golden treat and you won’t want to miss them. Using an award-winning traditional recipe passed down through generations, Pineapple Tarts Singapore handcrafts delectable tarts with a luxurious buttery taste and melt-in-the-mouth texture.
Take this classic treat up a notch with creative flavours such as mouth-numbing mala, bittersweet uji matcha, exquisite double truffle, as well as ondeh ondeh for a burst of gula melaka in every bite. These delectable treats are also available in gift sets for fuss-free gifting. Head online or to its pop-up booths located islandwide to get your hands on them!
Pineapple Tarts Singapore, available online and at multiple locations including VivoCity, Nex, Jurong Point, Takashimaya, Tangs Plaza and Velocity
2. Wang Lai Bakery
Step aside, regular pineapple tarts and love letter rolls! Let the decadent creations from Wang Lai Bakery steal the spotlight this Chinese New Year. This bakery is known for its affordable, handcrafted bakes made from traditional recipes passed down four generations – and its modern reinventions are equally impressive, too.
Melt-in-the-mouth pineapple tarts get an upgrade here, with inventive flavours like Earl Grey and tangy sour cream. Other creations include crispy fried crab sticks with a fiery mala kick, and fried prawn sticks generously dusted with rich salted egg seasoning. Get your hands on them via the website or at pop-up booths islandwide.
Wang Lai Bakery, available online and at multiple locations including VivoCity, Nex, Jurong Point, Tangs Plaza and Velocity
3. CNY Goodies Singapore – Ding Bakery
Haven’t tried the award-winning pineapple tarts from this bakery yet? Well, proceed with caution as we hear they’re seriously addictive – just take a look at the thousands of positive reviews. Handmade and baked fresh before delivery each day, these bite-sized snacks boast melt-in-the-mouth textures and rich flavours. While we love our classic pineapple tarts, these innovative flavours are equally worth the hype.
Take your pick among the matcha pineapple balls with a bittersweet tinge, the savoury salted egg pineapple balls, the ondeh ondeh balls filled with gula melaka, and more unique creations. If you can’t wait to try these already, we recommend snapping them up fast ‘cos early bird discounts of up to 68% off are up for grabs!
CNY Goodies Singapore – Ding Bakery, available online
4. Old Seng Choong
So you’re a fan of pineapple tarts? Get yours from Old Seng Choong. Besides the original version, you can also purchase truffle bak kwa pineapple tarts, as well as kumquat ones which are the newest flavour to be added to the collection this year. Get your hands on these buttery treats for CNY!
Old Seng Choong, available online and at multiple locations including Paragon Shopping Centre and The Shoppes at Marina Bay Sands
5. The Marmalade Pantry
If you’re looking for CNY gifts, The Marmalade Pantry Tiffin is a perfect pick. It features the Golden Trio collection, which is made up of the signature traditional petite chicken bak kwa (that’s free from preservatives and artificial flavourings), as well as two new creations: pineapple shortbread and peanut miso butter cookies. The lineup has also been refreshed this year with new cookie flavours like salted Milo dinosaur and cereal coconut butter for irresistible snacking!
The Marmalade Pantry, available online and at multiple locations including Ion Orchard and Oasia Hotel Novena
6. Mr. Bucket Chocolaterie
Sure, chocolate isn’t the first thing that comes to mind when you think about CNY goodies. But Mr. Bucket Chocolaterie has collaborated with homegrown snack brand Tai Sun to bring us the best of both worlds. Its first-ever chocolate snaps collection features chocolate infused with Tai Sun’s iconic snacks. We’re talking about milk chocolate with the flavours of love letters, chilli prawn rolls, and vegan bak kwa with roasted cashews, as well as a dark and milk chocolate mix with honey roasted macadamia and sea salt. Keen to give it a try? Get the Prosperity box of four for $68++.
More chocolate CNY treats come in the form of chrysanthemum cacao nib chocolate bars and the box of 12 bon bons featuring varieties such as mango sago, pistachio crunch, and pineapple tart.
Mr. Bucket Chocolaterie, available online and at Dempsey Road
7. Ollella
Kueh lapis fans, rejoice! This pastry shop founded by two Indonesian sisters rolls out creative iterations of the layered cake – and you don’t want to miss out. At the top of our must-try list are the golden pineapple chicken bak kwa lapis for a sweet-savoury medley; and the signature spiced lapis made with a 60-year-old recipe. Other unique treats include spicy hae bi hiam balls and ondeh ondeh balls.
Ollella, available online and at multiple locations including Far East Square and Mount Alvernia Hospital
8. WellSmoocht Deli
We love our traditional CNY cookies, but these modern recreations by WellSmoocht Deli are looking oh-so-tempting. Try the double hazelnut praline cookies for a shortbread-style treat with a decadent chocolatey centre; or the golden salted cornflake crunch that blends two well-loved flavours, salted egg yolk and cornflakes cereal. Pop these in your mouth and you won’t be able to stop at one.
WellSmoocht Deli, available online
9. La Levain
This artisanal bakery’s 2025 CNY collection will make any cookie lover starry-eyed. We’ve got our eyes on unique goodies like osmanthus pineapple balls infused with sweet floral notes; satay cookies that pack a spice punch; as well as Sicilian pistachio cookies sprinkled with fleur de sel. Trust us, these aren’t cookie-cutter (pun intended) recipes.
La Levain, available online and at 23 Hamilton Road, Singapore 209193
10. Mdm Ling Bakery
Yup, this crowd-favourite bakery in Singapore has done it again with a line-up of delectable CNY snacks! You can get your classic pineapple balls and kueh lapis, but of course, we’re not here for that. Take a bite of your fave kopitiam coffee in cookie form with the kopi siew dai cookies, or the new muruku-inspired crisps in a tangy tomato flavour.
Mdm Ling Bakery, available online
11. Kele
Obsessed with all things pineapple? You’ve come to the right place. The CNY goodies from Kele take this quintessential pineapple treat to a whole new level. Look out for seasonal exclusives like rose pineapple tart with a milky floral base, black sesame pineapple tart for a subtle nutty aroma, and matcha pineapple tarts, if you fancy a less sugary option. Psst: these flavours are also available in an enclosed pineapple ball version!
Kele, available online and at multiple locations including Chinatown and Jewel Changi Airport
12. Bread and Butter by XY
The collection from this home-based bakery may be small, but we’ve spotted some rare gems. Pineapple tart fans can go for the parmesan pineapple pops for a melt-in-the-mouth treat sprinkled with grated parmesan cheese. Or, help yourself to the crumbly and earthy black sesame cookies, and matcha almond cookies. Can’t decide? Try them all with the CNY prosperity bundle!
Bread and Butter by XY, available online
13. SunnyHills
Forget regular love letters. Taiwanese specialty bakery SunnyHills is here to impress with exquisite handmade egg rolls. A work of art by Taiwan’s top egg roll brand, Hiwalk, these goodies are a whopping 10 times thicker than traditional egg rolls. With a variety of fillings like peanut, dark chocolate and pork floss, you’ll be happily spoilt for choice.
SunnyHills, available online and at multiple locations including Takashimaya and Jewel Changi Airport
Which unique CNY goodies are you most excited to try in 2025?
