Yuki Ling calls herself a part-time Branded Content Writer and full-time food lover – it’s all about the #worklifebalance. In her role, she's dedicated to helping clients across all industries amplify their messaging through engaging, unique (and sometimes, quirky) ways.

Having been in the branded content space for over two years, she has written for diverse topics, from lifestyle topics like restaurants, cafes, travel and the hottest events in town, to more serious conversations on health, wellness and finance. Before stepping into the sweeter space of lifestyle media, Yuki had previously dabbled in news journalism, communications and public relations – which have come in handy in her current branded content role that marries journalism with advertising.

What a day in her life looks like? Hours spent typing away behind the screen, attending cool events, and getting humbled at the gym or a pilates class, before ending her night with the latest show on Netflix or a thriller book.

Location: Singapore
Credentials: Bachelor of Communication Studies with Honours (Distinction)
Alumni of: Wee Kim Wee School of Communication and Information, National Technological University of Singapore
Expertise: Digital Publishing, Content Marketing, Branded Content, Journalism, Social Media Content Creation