The Go-To Award-Winning Lifestyle Media Brand in Singapore
At Honeycombers, we’re all about inspiring, empowering, and engaging our readers to live their best lives. From uncovering hidden hawker gems to exploring vibrant neighbourhoods, we bring you the coolest events, hottest trends, and real stories that matter.
Launched from a kitchen table in 2008 by Aussie expat Chris Edwards - who set out to prove that Singapore is anything but boring - Honeycombers has grown to serve an audience of over 1 million unique readers a month*.
We’re more than just a lifestyle site; we dive into topics others may not cover, including mental health, sustainability, social issues, and beyond. And yes, we work with advertisers, but we only promote what we truly believe in. Ultimately, we want to help you live a life with soul - right here in Singapore.
* Source: Google Analytics 2025, Meta Platforms Inc.
Our Proudest Achievements
Love Local Awards
Launched in 2021
Achieved 500k pageviews
Local Legends
Launched in 2022
Featured 70 changemakers
Launchpad Community
Launched in 2022
Over 400 members
Sustainability Awards
Launched in 2023
Over 2500 reader votes
Say hello!
Whether you’re a reader with a hot tip, an advertiser looking for the best media platform in Asia (okay, we might be slightly biased), or you’re looking to join the coolest media team in the world – reach out, we’d love to hear from you.
For sales and commercial partnerships: [email protected]
For PR and marketing pitches: [email protected]
For careers: [email protected]
Please note: We don’t work with SEO companies, allow guest posting or accept backlinks.
Work with us
Yes, we have advertising on the site, but the difference between editorial and advertorial content will always be made clear. And, like we said, we don’t write about things we wouldn’t endorse ourselves (that includes our work for clients).
Are you looking to reach a new savvy audience in Singapore? Schedule a free consultation with our team and elevate your impact.
As Seen On
Our Ethos
Our mission is to inspire humans to live better lives. We want to spark that desire in you to do or feel something special, creative and interesting. We want to be that reason you walk the long way home, look up, look down, try that new dish, hike, walk or catch the sunrise.
We believe in chasing your teams, surrounding yourselves with epic humans and doing something you absolutely love, with people who are incredible at their jobs.
We measure our success in not only the traditional business-real-life metrics, but also in how many belly laughs and genuine connection moments we have each day.
Teamwork
Nothing works unless there is teamwork. We work together, collaboratively as a team, to achieve our goals.
Integrity
We want to do things that make our kids proud. We are honest and have strong moral principles.
Love Local
We celebrate local designers, creators, producers and businesses. We want to use our powers to lift them up.
Impact
We make a real difference. We take special pride in what we do and only write about things we believe in.
Fun
We are playful, we have good humour and we enjoy having a sense of fun at work. We’ll be honest: we love our jobs.
Our Leadership Team
We celebrate diversity. As a collective our team is as diverse as they come - with over half a dozen nationalities spread across 4 countries - we are thrilled to be a group of talented folk who represent all humans no matter the colour, size, age or race. We don’t endorse discrimination in any form. We’re a team from all walks in life, and that’s the way we like it.
How We Give Back
🌿 Sustainability
We use our platform to highlight eco-friendly products, businesses, and changemakers. Every year, our readers’ choice Sustainability Awards celebrates brands that lead the way in going green.
🧘 Mental well-being
We prioritise a culture where our team feels valued, empowered, and inspired, we offer flexible work arrangements, a work-from-anywhere policy, and a 4.5-day workweek (yes, Friday afternoons are ours to recharge).
💙 Supporting Local Charities
We’ve partnered with Zero Waste SG, which champions the 3Rs (Reduce, Reuse, Recycle), and Daughters of Tomorrow, which helps women from underprivileged families in Singapore secure sustainable livelihoods.
🌈 Inclusivity for All
Diversity is at our core. We welcome all individuals – regardless of race, religion, gender identity, or background – and we strive to create a safe, supportive space for everyone.
At Honeycombers, doing good isn’t just a tagline – it’s who we are. 💛