Honeycombers is a digital lifestyle platform and a video content and events production house. Our HQ in sunny Singapore is where the business was founded by Chris Edwards in 2008. Yes, we’ve been around for over a decade (looking better than ever) and have expanded to Hong Kong and Bali. Got kids? Our sister website, HoneyKids has your back.
We’ll be honest: we love our jobs. We take special pride in what we do and only write about things we believe in, and we’re constantly working to bring you the latest and raddest happenings around town, even if it means frequent hangovers (we’ll take one for the team). We don’t endorse discrimination in any form. We’re a team of different colours and sizes, and that’s the way we like it.
Yes, we do have advertising on the site, but the difference between editorial and advertorial content will always be made clear. And like we said, we don’t write about things we wouldn’t endorse ourselves (that includes our work for clients). Lastly, we’re real people just like you – we’re locals and expats, working mums, fresh grads. But the one thing we all have in common is we love where we live, and we love sharing it with you.
Chris Edwards, Founder
Our fun and ballsy leader is the queen bee. She traded Sydney for Singapore 10 years ago and launched Honeycombers because there was no publication that she felt ‘spoke to her’. Honeycombers was born out of her desire to connect expats with the abundant fab local culture, and today Honeycombers is all about showing locals and expats how to live the good life in this city. She now has Singapore firmly ‘in the palm of her hands’ according to the Australian Financial Review, (yes that’s true!).
Winnie Castelo, General Manager
Winnie is the captain of the ship, the one who keeps the team steady and focused while turning many a storm into calm seas. With a background in media and publishing in Asia and America, she is a foodie, travel addict and Netflix binge-watcher. When she’s not at work, you can find her at the theatre with her daughter, checking out hot new tables with her husband, practicing yoga or kicking back at home with a glass of wine and her Silky Terrier.
Benita Lee, Editor of Honeycombers Singapore
Benita’s idea of a good time includes travelling to far-flung spots (preferably during winter), actual Netflix and chill, counting down to Christmas and finding the perfect matcha latte. After spending her university years in the countryside cornfields of the American Midwest, Benita happily returned home to the bustle of city life in Singapore. She’s since been in the media industry for over 8 years, showing love to all things local and covering the food and lifestyle beats for various established brands. Now, she’s all about that #sweetlife.
Louise Newsham, Editor of Honeycombers Bali
Louise is a self-proclaimed foodie, travel addict and island enthusiast. With an English Degree from King’s College London in her back pocket, Louise moved to Bali to pursue an editorial career covering Asia’s booming travel, F&B and hospitality industries. Having managed two Asia-Pacific luxury lifestyle magazines, as well as collaborating on a number of international projects for both start-up and well-established brands worldwide, Louise’s experience spans various levels of editorial, publishing and marketing. A long-time fan of Honeycombers’ island coverage, she was thrilled to join the team to lead the Bali platform through the next phase of development.
Sophie Cullen, Editor of Honeycombers Hong Kong
Sophie traded mountains, sheep and hobbits for East Asia back in 2004, and she’s never looked back. After K-popping through South Korea, she landed in Hong Kong in 2013, where her weekends are spent scouring the city to add to her vinyl collection and trying to locate the perfect vegetarian dumpling.
Amy Potter, Editor of HoneyKids Asia
Amy is a mum to two tiny terrors, meaning she is a professional multitasker and an expert in all things one-handed. She moved to Singapore last year, where she has since developed an addiction for curry puffs (although, like any Brit, she still thinks a good cup of tea can solve most problems). She spends her spare time devouring books, crafting and hunting down the best toddler-friendly brunch.