
Show some love for local brands! Hit up these fashion, lifestyle and homeware stores in Singapore for all your shopping needs.
Here’s a PSA in case you’re only about big brands and malls: the retail world is filled with cool indie boutiques. So hop off the mainstream shopping train and hit up these awesome local brands in Singapore for quirky memorabilia, cool decor and kitschy wares.
Shopping in Singapore: Cool local brands
1. Independent Market

Launched to appreciate independent Singaporean designers, makers and publishers, this market has a curation of local brands you don’t want to miss out on. From creative gift ideas to mooncake earrings and eye-catching notebooks, you can get your hands on some of the city’s classic goods!
Independent Market, multiple locations including Holland Village and Tanglin Mall
2. Nana & Bird
Set up by two fashion-loving best friends, this humble little local shop tucked in a quiet corner of the hip Tiong Bahru estate offers charming little trinkets and edgy, up-to-date fashion pieces for the ladies. Look out for fab local labels like Shirt Number White, Rye, Bells and Birds, Source Collection and more.
Nana & Bird, 1M Yong Siak Street, Singapore 168641
3. Supermama

A store, an artist residency studio, a gallery and a space for people to escape, this tranquil spot is inspired by local experiences and has a loyal following. It stocks an array of wittily and handsomely designed souvenirs – and it’s just a cool space just to hang out!
Supermama, multiple locations including Beach Road and Asian Civilisations Museum
4. When I was Four
That’s how you’ll feel when you step into this hipster store – like a four-year-old. Everything has a local slant to it, from the familiar jotter book-designed pouches and curry puff cushion covers to the leopard balm socks (a cheeky spoof of the iconic Tiger Balm brand) and the Singaporean motif-inspired tees.
When I was Four, #04-41, Bras Basah Complex, 231 Bain Street, Singapore 180231
5. In Good Company

This local fashion brand forgoes the typical seasonal dictates of fashion and focuses instead on creating essentials for the Singaporean wardrobe. In Good Company’s aesthetic of sophisticated and classic silhouettes are tailored to Singapore’s weather. Seriously, you won’t be able to resist snagging a creation or two for yourself.
In Good Company, multiple locations including Jewel Changi Airport and Tangs Plaza
6. Actually
Here’s a shopaholic’s dream come true. This cutting-edge, multi-label concept store carries an eclectic mix of premium streetwear brands such as Freitag, Fjallraven and Keen. With a playful shop interior (you’ll find the place littered with toys), the store constantly switches up and rotates items on the shelf, so you’ll always find something new to covet.
Actually, #03-19, Orchard Gateway, 277 Orchard Road, Singapore 238858
7. Cat Socrates

There’s so much to love about Cat Socrates! We’re not just talking about its feline inhabitants. In between its cat-themed stationery, books and puzzles, you’ll find everything from succulents and whimsical tin robots to analogue cameras and handmade journals. It’s truly a treasure to behold, so take your time to sift through the shelves of kitschy treasures.
Cat Socrates, multiple locations Tiong Bahru and Joo Chiat
8. Design Orchard
A one-stop-shop for local designer fashion and home decor, this sleek store on Orchard Road has a good mix of emerging and established brands such as The Animal Project, Ginlee, Art Social and Mase Lifestyle. It’s also home to an incubation centre for design start-ups and a rooftop amphitheatre that’s open to the public for lounging.
Design Orchard, 250 Orchard Road, Singapore 238905
9. The General Company

Find a well-curated selection of artisanal wares made by young, emerging crafters and makers. The range includes accessories, jewellery, totes, backpacks, tech accessories and the cutest cushion covers. Just pop by this quaint store for a peek.
The General Company, 115 King George’s Avenue, Singapore 208561
Whatever floats your retail boat, check out these awesome Singapore stores for a shopping trip to remember!