While we say the word ‘beauty’ all the time, are we comfortable with celebrating our own? This touching video explores what the concept of ‘feeling beautiful’ means to everyday people in Singapore...
Beauty. It’s a word that we’re all familiar with and that we probably use every day, but how often do we stop and think about what it actually means? Maybe it’s simply a description of qualities that appeal to our senses. Or perhaps it’s more than that; a feeling that can stop us in our tracks, lift us up and turn our day around.
Where does beauty come from… is it found in others? Is it a part of every day? Our favourite meal, song or book? It’s possible that we can see beauty everywhere – and experience it in many different ways.
With that said, do we see beauty in ourselves? Are we too concerned with the external, ‘traditional’ view of beauty? Or are we able to turn that feeling inwards and celebrate who we are with the world? Is beauty even greater when it comes from within?
Meeting real people to determine what beauty represents in normal life is something that Shiseido feels passionately about. They believe that celebrating what’s on the inside can be incredibly powerful, and that was our aim when it came to creating this video. And what happened if those involved didn’t describe themselves as the ‘B’ word? Well, we planned to turn that around…
Because we believe the beauty is already in you.