Everyone loves a cute merch drop, especially when they’re plushies. Get your hands on these must-have plush toys in Singapore!
Singaporeans have a weakness: drop something limited edition or nostalgic, and it’s gone in minutes. If it’s plushies? Game over. Queues form, resale prices spike, and your tote suddenly gets a new bag charm. Plush toys are no longer just kid-core – they’re collectors’ items, brand flexes, and Instagram props. This guide is your cheat sheet to the plush toys that have taken Singapore by storm, from local food icons to collabs that scream personality.
1. Dutch Lady’s Breakfast Buddies
Milk, but make it cuddle-core. Dutch Lady jumped on the plushie bandwagon with six bedtime buddies inspired by breakfast staples. They even have lovingly local names like Sammie Sedap, Sang Matahari, and Si Telo. Whether you’re a dairy devotee or just obsessed with collecting quirky food mascots, this one’s udderly irresistible.
Where to find them: All major supermarkets with a minimum spend of $8 on Dutch Lady milk products. The promo runs till 30 September 2025 while stocks last.
2. Sanrio burger series
Sanrio girlies, assemble! These plushies by Play Nation turn Hello Kitty, My Melody, and friends into burger-shaped collectables. Equal parts serotonin boost and anxiety soother, they’re the kind of impulse buy your wallet hates but your shelf loves.
Where to find them: FairPrice (we spotted these Sanrio plushies at Tampines Mall), or at Miniso’s pop-up in Bugis+ (level two atrium) till 30 August 2025. Prices start from $14.90.
3. Skippy’s blind box bundle
These plushies prove peanuts can be premium. Skippy said, “Not just your average PB&J, babes, we’re luxury now.” Each blind box hides a chunky lil’ peanut plush, turning every unboxing into a game of plush-roulette. Crunchy capitalism never looked so serotonin-inducing.
Where to find them: The Skippy bundle ($12.18 for 1kg of creamy or chunky peanut butter) is available at select supermarkets and RedMart (refer to this list for exact locations). Promo deets are vague, so shop fast.
4. Prima Flour
Honestly, who knew your mum’s baking aisle fave would beat Sanrio at the plush game? Prima Flour turned nine types of flours, like the superfine wholegrain flour and cake flour, into squeezable icons. From flour power to flower power, it’s giving “bake me up inside.”
Where to find them: The first three plushies were launched at Jurong Point FairPrice on 16 and 17 August 2025. The remaining six will drop at future roadshows. Spend $6 on Prima Flour products, and you’ll get a chance to win a plushie from the claw machines.
5. Mr Merlion & Friends
Is it giving off touristy vibes? Maybe. Adorable? No doubt about it. Mr Merlion and its quirky pals like durian, ice cream sandwich, chilli crab, and bak kwa have levelled up from souvenir-shop shelf warmers to plushie icons. These collectables are as hyperlocal as kaya toast, making them a perfect way to show off your local pride.
Where to find them: You’re in luck – the Mr Merlion & Friends pop-up at Changi Airport Terminal 3 runs till 31 August 2025. Each plushie starts from $15.
6. Chatterbox’s feathered mascot, Archibald
Yes, even chicken rice has joined in the plush fun. Chatterbox – famous for its iconic (and expensive) dish – has rolled out an adorable plushie that pays homage to Singapore’s national obsession. Cute, kitschy, and just bougie enough to remind everyone this is a $30 chicken rice in toy form.
Where to find it: Archibald ($28) is available at all Chatterbox outlets.
7. Play Nation’s kaya butter toast plush
Move over kaya toast, ‘cos Play Nation continues to keep plush fans on their toes by transforming our favourite Singaporean breakfast into fluff. The kaya butter toast plushies are soft, aesthetic, and the cuddly companion you’ve been hangry for.
Where to find it: Available for pre-order ($15.90) on Play Nation’s website. Order now before they become retro!
8. Calbee’s Jagabee plushie
If your guilty pleasure is finishing a bag of Calbee’s hot and spicy potato chips in one sitting (same), its plush mascots will feel like a snack that never runs out. They’re quirky, bright, and the kind of merch that makes people do a double-take when they spot it on your desk or bag. The bigger plushie makes for a comfy, sleepy-time companion.
Where to find it: Sold out at the Plaza Singapura pop-up (are we even surprised at this point?). Keep tabs on Calbee Singapore’s socials for restock announcements.
9. Milo’s breakfast set
Who doesn’t love Milo? (Those who disagree, please scroll away!) The drink that powers generations has been plushified. Whether it’s the iconic green tin or everyone’s favourite iced Milo, this plush is pure Singapore childhood stuffed into toy form. Basically, it’s a national treasure… one that might cause family feuds if you don’t guard it.
Where to find them: Milo Singapore teased a restock sometime in August on one of its Instagram posts. The wait is on…
10. Chagee’s Bes-Tea plushies
Tea but make it trendy. Chagee’s plushies are as aesthetic as its bubble tea cup – soft, stylish, and tailor-made for your social media posts. For fans of minimalist chic, this is the plushie to carry around without feeling like you raided a toy store. We adore the pastel colours and how the plushie effortlessly zhushes up our fit.
Where to find them: Fans wiped them out faster than Chagee’s comeback to Singapore. We’re definitely manifesting round two.
11. Gardenia’s keychain plushies
Singapore went feral when Gardenia dropped these loaf-shaped cuties — proof we’d sell our souls for bread. They’re squishy, silly, and smell (sadly) nothing like fresh toast, but still? Iconic. The bad news: these were an SG60 drop, so you’ll need to hunt them down on Carousell like they’re limited-edition Yeezys.
Where to find them: These were only up for grabs via Gardenia’s Instagram giveaway. Disappointed? Hunt them on Carousell if you dare.
12. Mamee Monster
What’s blue, fuzzy, and chaotic? If you answered Cookie Monster, sorry – we’re actually talking about our very own Mamee legend. The beloved instant noodle mascot has gone plush, bringing throwback childhood vibes in the fluffiest way possible. Snack nostalgia never looked this cuddly.
Where to find it: Bad news, honey – the Mamee Monster mini plushie was part of the brand’s SG60 starter pack and isn’t available anymore. You can try your luck on Shopee.
Singapore’s plush toys craze proves one thing: nobody outgrows the joy of a squishy collectable.
Frequently Asked Questions
Where can I find unique or limited-edition plushies in Singapore?
Beyond major retailers like Toys "R" Us and licensed brand stores, you can find unique plushies at speciality stores, conventions and events, and through brand collaborations.
What's the best way to clean my plushie at home?
For most plushies, spot cleaning with a damp cloth and mild soap is recommended. For a more thorough clean, check the care label first. If it's machine-washable, place it in a laundry bag to protect it, use a gentle cycle with cold water, and air-dry it completely to prevent mould.
Can I get my plushie professionally cleaned or repaired in Singapore?
Yes! For valuable, vintage, or well-loved plushies that need special care, you can turn to professional services. The Plushie Hospital SG is a local service dedicated to repairing, deep-cleaning, and even customising plush toys to give them a new life. Other professional cleaning services, such as Cotton Care and Pressto, also offer specialised soft toy cleaning.
Where can I donate my pre-loved plushies in Singapore?
If your plushies are still in good condition, you can donate them to several charities. The Salvation Army is a well-known organisation that accepts pre-loved toys. You can also look into other non-profits and social enterprises, or online platforms like Pass It On, which connect people who want to donate items with those in need.
