With over eight years of experience in media, including six at Honeycombers, Nicole Nithiyah is a content strategist, team leader, and digital expert. She has a knack for creating compelling articles across a wide range of topics, including food, beverage, beauty, sustainability and the arts, keeping the website buzzing with content that readers can’t get enough of.
As Deputy Editor of Honeycombers Singapore, Nicole wears many hats. She works closely with the Group Editor to manage the editorial team and digital media designer, helms large-scale campaigns like the Sustainability Awards and Beauty Awards, and ensures everything runs seamlessly – especially when the Group Editor is away. She’s the creative mind behind Honeycombers’ Instagram strategy, constantly driving engagement and pushing the brand’s digital growth.
Nicole is always seeking ways to push content forward, whether that’s optimising it for SEO, creating shareable social media posts, or developing trend-setting editorial projects. Her passion for media is matched only by her love of trendy lifestyle news, pop culture, movies, and makeup – a perfect match for the dynamic nature of the publication.
Location: Singapore
Credentials: Bachelor’s Degree (Double Major) in Communication and Media Studies, and Journalism
Alumni of: Murdoch University
Expertise: Online Content Creation, Copy Editing, Social Media Marketing, Social Media Optimisation, Copywriting, Search Engine Optimisation (SEO), Branded Content, Short-Form Video Editing, and proudly navigating the digital world as a Zillennial.
Awards and Achievements:
⭐️ Spearheading Honeycombers’ Sustainability Awards from 2023 to present
⭐️ Awarded the Green Fashion Journalism Award at the 2024 Eco Fashion Awards on behalf of the Honeycombers team
⭐️ Managing the Honeycombers Singapore Instagram account since 2020, driving a 45% growth in social engagement
⭐️ Creator of one of Honeycombers’ most viral Reels, with 533k views and counting
⭐️ Led the launch of Honeycombers’ inaugural Beauty Awards in 2020