The popular MilkyShop will set up shop at New Bahru from 3 September 2026 to 2 January 2027.
Stop the presses, ‘cos MilkyShop will be holding its first pop-up in Singapore next month! The cult-favourite South Korean bakery brand will be setting up base at New Bahru from 3 September 2026 to 2 January 2027. Here’s everything you need to know about MilkyShop’s pop-up store in the Lion City.
MilkyShop pop-up in Singapore: Details at a glance
Best for: Fans of Korean desserts and buttery, indulgent biscuits
Must-get flavour: Creme brulee butter sand
How much: $34 per box (250 boxes available daily)
When: Daily, 11am to 9pm (from 3 September 2026 to 2 January 2027)
Address: MilkyShop, Level 1 Atrium, Factory Block, New Bahru, 58 Kim Yam Road, Singapore 239359
What is MilkyShop?
Hailing from Seoul’s trendy Seongsu-dong district, the bakery specialises in American retro-inspired goodies, with doughnuts and pies among its offerings. MilkyShop’s Butter Sand treats have since become its signature product, helping propel the shop’s popularity.
On top of operating 11 outlets across South Korea, the brand launched a successful pop-up in Hong Kong late last year, with two new ones running since March 2026. MilkyShop’s foray into Singapore marks its second overseas market, which means local fans can get their hands on the sweets without flying to Korea.
What is the Butter Sand?
While butter sand cookies aren’t a new invention, MilkyShop’s take has made it a must-buy, gaining plenty of attention on social media platforms like Xiaohongshu. It is made with crisp biscuits sandwiching smooth, butter-based fillings. The creamy centre takes on an ice cream-like texture when chilled.
MilkyShop lands in Singapore with four flavours. The creme brulee butter sand is arguably the star of the line-up, featuring a crackly layer of caramelised sugar on top. The rich peanut butter sand delivers full-bodied nutty flavours, while the matcha butter sand has a subtly bitter, tea-forward flavour profile. For something more indulgent, go for the milk caramel butter sand, which blends creamy milk notes with rich sugariness.
Where will the pop-up be located?
From 3 September 2026 to 2 January 2027, fans and curious cats can get a taste of MilkyShop’s butter sand cookies at its pop-up in New Bahru, aka Singapore’s buzzy lifestyle destination. The pop-up will be located at the Level 1 atrium of the Factory Block and will be open from 11am to 9pm daily.
Only 250 boxes will be available daily, so you can expect the initial wave in September to sell out quickly. P.S. Keep them refrigerated once you get them! The cookies are meant to be eaten chilled for the optimal filling texture.
Craving a taste? Head down to MilkyShop’s pop-up at New Bahru and snag a box before they’re gone!
Frequently Asked Questions
Is this MilkyShop’s first outlet outside South Korea?
Not really, though this pop-up marks the brand’s official debut in Southeast Asia.
What is MilkyShop’s signature item?
The headline act is the Butter Sand cookies. Made with buttery French-style biscuits filled with house-made caramel and rich, velvety butter, it is designed to be eaten as is or cold straight from the fridge.
What flavours will be available in Singapore?
Four signature flavours are available at launch: creme brulee, milk caramel, peanut butter, and matcha.
How much do the Butter Sand cookies cost?
Each box costs $34 and contains eight pieces (except the matcha variant, which contains seven pieces).
Are there daily purchase limits?
Yes. The pop-up will only produce 250 boxes daily to maintain quality control. No reservations are accepted, and boxes are strictly sold on a first-come, first-served basis.
