Calling all bread lovers! Popular Korean bakery Jungnammi landed its first pop-up in Singapore and we gave all 10 flavours a taste.
From B for Bagel’s pop-up to Wiggle Wiggle’s Singapore store, cult-favourite Korean brands have taken our city by storm one after another. Now, add another brand to the list: Korean bakery Jungnammi, known for adorable vegetable-shaped rice bread. We’ve seen these life-like breads flood our social media, but are they really worth the hype? Say less; we snagged a box (yes, all 10 flavours!) at Jungnammi’s first Singapore pop-up to tell you which are worth the calories.
Jungnammi’s pop-up in Singapore: Details at a glance
Best for: A cute carb-loading session while deluding yourself that you’re eating greens
Must-try flavours: Garlic; sweet potato; potato
Price: $5 per piece; $24 for any 5 pieces; $45 for any 10 pieces
When: Now till 25 December 2025
Opening hours: Daily, 10am to 9pm
Address: Jungnammi pop-up in Singapore, Basement 1, Isetan Scotts, Shaw House, 350 Orchard Road, Singapore 238868
Fluffy rice bread dressed up as vibrant greens
Think that’s a fresh, juicy persimmon, or a stalk of spring onion? Nope, it’s all bread! Jungnammi takes its vegetable-inspired bread to the next level, emulating their textures and colours to a T. Throw it into a mix of actual vegetables and you might actually be fooled.
Beneath their eye-catching appearance, these unique veggie breads are made with a lot of love and heritage. The recipe is curated by a rice cake master of 35 years – artisan Jung Nam-mi herself – and dates back to 1986. Each veggie bread is freshly-baked daily with veggies and rice to ensure quality and taste, and is said to be healthier than typical bread. Oh, and they’re halal-friendly, too!
The hits and the misses
I came bright and early at 10am on a weekday to skip the queue and got a box of 10 veggie bread ($45) in a jiffy. The bread looks smaller than that from typical bakeries in Singapore, so I reckon a box can be easily shared among four to five people. If 10 seems too intimidating, mix and match any five pieces for $24 instead.
My verdict after trying all 10 flavours? I’m sold on the chewy texture. I might be biased as a mochi lover, but the use of Korean rice as a key ingredient is genius. Every bite had a distinctive chew that almost felt bouncy, while the bread itself had a natural sweetness and leaned toward the moister end.
Flavour-wise, the garlic, sweet potato and potato stole the limelight. The garlic bread came brimming with a rich, cream cheese-like filling and strong garlicky aroma. It’s a must-try for fans of intense flavours.
Meanwhile, the sweet potato and potato were the most life-like. Peeling apart the sweet potato bread felt like I was devouring an actual sweet potato, while the potato version was slightly savoury and had chunks of potato in its filling.
Wondering which to skip? The green onion, corn and pumpkin rank lower on my list. While I can taste hints of their respective vegetables, they weren’t as prominent as the rest. The chilli bread is a cheeky pick for a fiery punch, but nothing much to write home about either.
If adorable food is your kryptonite, I’d say Jungnammi’s pop-up in Singapore is worth a visit. It’s not every day that you’ll see such life-like bakes in a local bakery, and the unique texture stands out from your regular bakes. Prices are steep at $5 per piece, but I’ll play the devil’s advocate: it still beats the time and money you’ll spend on a flight to Seoul!
Frequently Asked Questions
When is Jungnammi’s pop-up in Singapore available until?
The pop-up will be at Isetan Scotts from now till Christmas (25 Dec 2025).
Is the bread from Jungnammi halal-friendly?
Yes, the selection from Jungnammi is halal-friendly!
What is the price range at the Jungnammi pop-up in Singapore?
Each bread is priced at $5. Or, mix and match any five pieces at $24 and any 10 pieces at $45.
How can I get to the Jungnammi pop-up in Singapore?
Take the train to Orchard Station and find Exit E, which will lead you to the basement floor of Shaw House through an underground route. Alternatively, you can take a taxi or park your car at Shaw House, and head to basement 1.
