Having been in Singapore’s media industry since 2011, Benita Lee has built her expertise across print and digital publications, covering fashion, film, nightlife, music, food, and travel. Her work spans renowned brands such as Time Out Singapore, Coconuts Media, and Seventeen Magazine Singapore.
As the Group Editor of Honeycombers, she drives the platform’s SEO strategy and content direction across the website and social media, shaping compelling stories that fuel commercial and editorial growth. Under her leadership, Honeycombers Singapore has achieved historic highs in page views and audience engagement.
Beyond editorial planning and social media, Benita spearheads the company’s special projects, including Love Local and Best in Singapore Awards, which celebrate the best of Singapore, as well as the Sustainability Awards 2026. With an eye for trends and hidden gems, she stays at the forefront of Singapore’s dining, culture, and lifestyle scene, ensuring Honeycombers remains the ultimate go-to guide.
Location: Singapore
Credentials: Bachelor of Arts in Media Communication, Media Writing (Dean’s List)
Alumni of: Taylor University (Indiana, USA)
Expertise: Digital Content, Lifestyle Writing (Food & Travel), Search Engine Optimisation (SEO) Strategy, Branded Content, Social Media
Awards and Achievements:
⭐️ Achieved a record-breaking milestone of 4 million monthly page views on Honeycombers Singapore
⭐️ Spearheaded the launch of Honeycombers’ Love Local Awards in 2021, generating half a million page views
⭐️ Served as a media expert for Hack Your Own PR Singapore and panels hosted by Launchpad
⭐️ Appointed as a judge for the Singapore Tourism Awards by STB in 2023 and 2024
⭐️ Launched Local Legends on Honeycombers to showcase Singapore’s influential personalities
⭐️ Rebranded the Love Local Awards to Best in Singapore Awards for 2026
⭐️ Managed the launch of The Resorts World Sentosa x Honeycombers Sustainability Awards 2026, Honeycombers’ fourth and biggest Sustainability Awards, which saw the highest number of voter entries at more than 5,500