Want to cook a lovely meal using the freshest ingredients? Hong Kong online farmers market Jou Sun provides you with a myriad of food options
As much as we love scouting out exciting new restaurants in Hong Kong, healthy meal plans and fresh food delivery services seem to be the latest craze. Having fresh food and nutritious meals safely delivered straight to your doorstep spares time and effort for more interesting things, like happy hours and hiking in Hong Kong. We talked to Jou Sun, one of the fastest growing online farmers markets in Hong Kong, and found out what they do and why they love it.
Who is Jou Sun?
Jou Sun! It means good morning in Cantonese, and the online farmers market has operated for two years in Hong Kong using a zero-inventory and direct-from-source model to deliver the freshest produce from local farms to their customers. Tired of misleading labelling and industralised farming – where consumers are disconnected with food production – they hope to bring back the good old days when families know where their food comes from.
What do they do?
Every morning, the team will drive to local farms and bakeries in Hong Kong to pick up fresh produce, including locally-grown organic vegetables freshly harvested by farmers at Urban Nature in Yuen Long, Tasmanian salmon fillets from a seafood specialist’s warehouse or freshly-baked goods from the famous French bakery Eric Kayser. Jou Sun then packs everything, loads the goodies into the vehicles and delivers them to customers in the afternoon.
All the nutrient-dense dark leafy greens and vegetables such as Chinese kale, choi sum, organic baby spinach and eggplants are big hits on Jou Sun. For fresh fruits, we’re fans of the pink dragon fruit and figs – sometimes it’s hard to locate quality ones on the streets! If you’re more of a meat person, check out their hormone-free pork mince, pork spare ribs and handmade fresh dumplings. Other pantry essentials such as bread, tahini, oat milk and granola snack packs are also available on the online farmers market.
Jou Sun appreciates the value of transparency between farmers and customers. With clear and accurate product information and direct contact with the farmers, they guarantee the reliability of the farmers and freshness of the food. By eliminating the middleman, food wastage and markups from rent, they also help save the customer 30% on food prices. Efficient!
Jou Sun is available at www.jousun.com