Hello, I’m Elaine Wong – Editor of Honeycombers Hong Kong, born-and-raised local, and your friendly, trilingual guide to this incredible city.
I’ve got Hong Kong in my bones. After a decade abroad (including a stint at Oxford), I came home with fresh eyes and a renewed obsession with our ever-evolving culture – from the grassroots icon Mcdull to celebrated Michelin-Starred restaurants, traditional dancing lions to timeless Cantopop tunes. These days, I channel that passion into covering everything that makes the 852 life sweet, tasteful, and downright fun, be it about food and drinks, arts, wellness, or travel.
My Honeycombers journey started as a Junior Editor, where my stories about inspirational chefs, indie creatives, and neighbourhood lore resonated with readers craving authentic local intel. By 2022, I’d stepped up as Editor – now leading our SEO strategy, content direction, and killer branded campaigns. My superpower? Making analytics feel (almost) creative.
Ultimately, what fuels me is being able to connect with you through stories that feel as if we’re chatting over coffee. Oh, and newsletters are my love language. You might catch me flexing my Cantonese, Mandarin, and English on Honeycombers’ Rednote too, sometimes...!
Off-duty, you’ll find me making or listening to music, hunting the perfect long black or a smooth red, or switching between true crime docs and cat videos – yes, I have the typical duality of a Gemini.
Location: Hong Kong
Credentials: Bachelor of Arts in Music
Alumni of: University of Oxford
Expertise: Digital Content, Lifestyle Writing (Food, Arts, and Culture), Search Engine Optimisation (SEO) Strategy, Branded Content, Social Media
Awards and Achievements:
🏅 Drove 66.7% readership growth by overhauling SEO, refining editorial voice, and prioritising locally relevant stories and op-eds
🏅 Led the Honeycombers Hong Kong Love Local Awards (2022-2024), rallying over 172k votes from readers to celebrate our city’s best businesses
🏅 Produced top-performing, cross-platform campaigns for brands like Taobao (103k reach), with similar success across hospitality, cultural, and wellness sectors
🏅 Selected as a judge for the 2023 Young Dreamers Literary Festival, championing emerging child writers
🏅 Featured panelist at Meet the Media 2024 (hosted by Launchpad and AWA), advising businesses on effective media pitching and editorial collaboration