Heads up, shopaholics: retail therapy has never been easier with our pick of the best local fashion stores on the WWW
Call it a blogshop or an independent online store, our love for local fashion won’t quit. Yes, we can always go back to our international online boutiques, but blogshops are a major thing here in Singapore. They’re bang on trend with sizes catered towards Asian shoppers, and with limited qualities and regular uploads, you won’t be finding the same designs everywhere. Affordable wardrobe updates and shopping from the convenience of your home — what’s not to love?
We’ve seen them sprung in the early ‘00s via blog pages like Livejournal and Blogspot, and with vast online presence and a huge following, most of them have now graduated with brick and mortar stores islandwide. If these aren’t already on your radar, check out our favourites worth bookmarking.
You don’t come across blogshops like this much. Arcade launched in 2006 to deliver trendy and timeless fashion pieces for both men and women at affordable prices, and we’re fans. Expanding its collection of wardrobe staples ever since, Arcade also offers accessories such as bags, pins, socks, towels, shoes to pair with your new clothes, as well as smart suits for men!
All Would Envy
Targeting bold and fashion-conscious women, All Would Envy is known for its chic, contemporary designs that are both trendy and timeless. Perfect for all occasions, its toned-down floral prints and deeper hues make fab wardrobe staples. Make this your go-to online store for dresses, rompers, jumpsuits and culottes at a click of a button.
The Closet Lover
Founded by two sisters with a passion for fashion, this online wardrobe offers fast fashion trends via self-manufactured pieces including clothes, shoes and accessories. A great value for money, The Closet Lover ensures that customers are able to shop for affordable fashion must-haves without having to compromise on quality. It’s so customer-centric that they have managed to garner a huge following, open physical stores in Singapore and venture into Malaysia — impressive!
The Singapore-based blogshop every free-spirited girl ought to bookmark, Fleur offers quality fashion pieces without having to break the bank. What differentiates Fleur to other online start-ups is the fact that it refreshes its wide collection of versatile dresses, one-piece suits, tops and bottoms with new arrivals every week.
The Velvet Dolls
Doll up with The Velvet Dolls! Opened in 2010 by founder and influencer Yina Goh, the online retailer makes the cut with its range of carefully tailored creations that are designed to flatter. With everything from casual wear to office wear, and those in between, you’ll be bagging its feminine pieces in no time. Plus, if you’ve got bridesmaid duties coming your way, it even has a dedicated bridesmaid collection filled with gorgeous gowns and off-the-shoulder short dresses fit for a summer wedding!
It first started out as Bonito Chico, a humble side project back in 2006. Fast forward a decade, Love, Bonito tops the list as Singapore’s leading online fashion boutique. And it’s easy to see why: besides its widely-popular selection of stylish and on-trend apparel that regularly sell out within days (take note, shoppers!), Love, Bonito has also collaborated with celebrated designers such as Julien Fournié, Tex Saverio, and even graced the runway of Singapore Fashion Week – a first for any local blogshop.
With its sophisticated yet utilitarian designs that boast classic silhouettes and attention to detail, it’s no surprise that KLARRA is a firm favourite with discerning fashionistas. After all, the label is chock-full with sartorial stunners that make the perfect additions to your wardrobe: from chic one-piece jumpsuits to tailored trousers, relaxed maxi dresses, and a range of work-friendly pieces from diffusion line FRONTROW By KLARRA that take the modern working woman seamlessly from desk to dinner.
Who says style has to come with a hefty price tag? For trendy apparel – think party frocks, crop tops, midi skirts, and one-piece rompers – that won’t break the bank, Runway Bandits is your go-to. The blogshop is big on quality and affordability, which means you’ll easily find versatile wardrobe staples for under $50 – perfect for shoppers on a tight budget.
Love your usual suspects of high street stores like H&M, Topshop, and Forever 21? Then MDS will be right up your alley. The homegrown label deems itself a ‘fast fashion company’ with collections of the most trendy and au courant fashions at affordable prices. Who can say no to that? So the next time you decide your wardrobe needs a major overhaul, hit up one of its 13 outlets islandwide or better yet, head online to check out its latest collections for some major retail therapy.
Young Hungry Free
Risk takers and rule breakers, meet your match. Forget about your average, cookie-cutter blogshops: Young Hungry Free serves up attitude with a side of sass with its cooler-than-thou collection of edgy apparel and accessories. Think ripped jeans, crop tops, sexy cutout dresses, killer platform combat boots, and even leather harnesses – basically, everything a rebel fashionista would want and need.
Once known as We Are Rubbish (W.A.R), Supergurl has since rebranded itself with a super (and less self-deprecating), new moniker. While it still retains its fashion-forward edge, it’s long steered away from its former monochrome identity. A quick click through its catalogue will lead you to its playful assortment of striped shirts, floaty frocks and bomber jackets. Despite its trend-driven, quality pieces (and thoughtful packaging of its parcels – all of them come with pretty, pastel, handwritten postcards), prices are kept in the affordable range of under $35.
A favourite amongst corporate ladies, Megagamie’s been around for years. The secret to its success? Its colossal collection of unfussy, wardrobe basics. Your closet will thank you for shopping here – the site is jam-packed with lady-like midi dresses, spiffy blazers and gorgeously structured origami shirts. We’re also a teensy bit in love with the Tulle by MGG collection (pictured above). Flouncy, voluminous and utterly bewitching, the tulle skirts are a welcome throwback to Sarah Jessica Parker’s infamous tutu intro in Sex and the City.
We’ve got to give props to Hervelvetvase for its longevity. The secret? Besides its usual array of femininely tailored pieces, the site regularly dishes out tips and tricks to shoppers. Plus, despite being a fast fashion company, it reassuringly sticks to its policy of ethical working conditions – guilt-free shopping at its best! Today, the brand caters to girls all over the world, particularly across Southeast Asia, Asia Pacific and now, New York City. For an average pricing of $35 and below, you’ll nab score high quality, day-to-night dresses, girly off-shoulder chiffon tops and work-friendly culottes.
Singaporean girls would be familiar with this household name in the online shopping world. While it began as a humble blogshop on Livejournal in 2012, it’s outlasted its then-competitors with consistently on-trend collections, efficient service and a well-designed site. This affordable treasure trove boasts a clean, neutral palette of wrap dresses, micro pleated slip dresses and breezy wide-legged trousers.
It’s easy to be overwhelmed by the site’s substantial catalogue – but trust us, you’ll unearth more than just a couple of gems here. What we love best about Dressabelle is its dedication in championing the everyday woman – whether you love prints or minimal palettes, are curvy or slim, tall or petite, the brand’s got all its bases covered. Bonus: Alteration services are offered here to help you achieve your most flattering silhouette.
Take your style up a notch with VainGloriousYou’s (VGY) collection of bold yet minimal dresses, tops, bottoms, shoes and accessories. These fashion pieces are great if you prefer staying low-key yet fab when out and about. Despite lacking in loud prints and vibrant colours, these affordable clothes are great for the modern women.
The Editor’s Market
There is an edgy and quirky feel to The Editor’s Market that keeps it current. For all things fashion-forward, this contemporary store now stocks its very own line of dresses, tops, trousers and accessories in a variety of styles from playful ones to those plain minimal. Browse through its catalogue of must-haves and shop at its online webstore.
Before its brick-and-mortar, Modparade was one of Singapore’s hottest blogshop, and still is to date. Free delivery for orders over $50, its fashion catalogue consists of carefully curated range of accessories, free-spirited, playful dresses, tops and bottoms, as well as minimalist fashion that won’t break the bank.
Started as a pushcart selling women’s apparel, OHVOLA has ventured into an online store offering fashionistas with modern, sophisticated pieces, including dedicated workwear and bridesmaid collections. Its Keepsakes by OHVOLA collection offers a premium range of elegant jumpsuits, maxis and short dresses that can take you from the boardroom to the bar in just one outfit.