No doubt, you’ll be tempted to add these new beauty product launches and wishlist wonders to cart.
We’ve got the scoop on some of the hottest new beauty product launches making waves, including a new Singapore beauty brand and store openings. We’ve sifted through the buzz to bring you the most noteworthy makeup, skincare, and haircare drops of the month – so you can shop smart and stay ahead of the beauty curve.
New beauty product launches and store openings
1. Joocyee opens its first international retail store in Singapore
What is it:
C-beauty darling Joocyee lands in Singapore with its first-ever international flagship at Wisma Atria.
Why we love it:
You won’t miss this pastel daydream filled with soft pinks, curvy interiors, and plenty of whimsy. Plus, you’ll find boutique-exclusive products.
Great for:
Beauty lovers who live for packaging, pigment and attractive pricing.
Where to buy it:
Joocyee’s flagship boutique at Wisma Atria, B1-64/64A Wisma Atria, 435 Orchard Road, Singapore 238877
2. Kansosan has officially arrived in Singapore
What is it:
Say hello to Kansosan, the Japanese skincare brand finally landing in Singapore, bringing its hydration-first, skin-loving formulas for dry and sensitive skin.
Why we love it:
From its cult mascot Moriko-san (“I just hate dryness!”) to lightweight, multi-tasking products, Kansosan delivers deep, lasting hydration without feeling heavy. It’s a godsend for battling air-conditioned offices and humid city heat.
Great for:
Anyone struggling with dryness, sensitive skin, or seeking a gentle yet effective base for makeup. Bonus: the Moisture Base line doubles as SPF, primer, and moisturiser.
Where to buy it:
Kansosan, available at Guardian and Don Don Donki, and online via Shopee and Lazada
3. Sol De Janeiro launches limited edition Sundays in Rio Perfume Mist
What is it:
Sol de Janeiro’s limited edition Sundays in Rio Perfume Mist is a playful, warm, floral gourmand fragrance that instantly lifts your mood.
Why we love it:
Velvety vanilla meets a cheeky pop of pink pepper and juicy pear, creating a scent that’s cosy, flirty, and totally irresistible during your vacations. I also love the faint amber musk scent that stays on for hours after application.
Great for:
Layering into your everyday routine or whenever you need a little instant weekend energy.
Where to buy it: Sol De Janeiro Sundays in Rio Perfume Mist, $39 for 90ml, available at Sephora
4. The Body Shop’s Spa of the World collection returns
What is it:
A globe-trotting collection of body creams, scrubs, oils, and washes inspired by centuries-old beauty rituals. Think Hawaiian Kukui, Japanese Camellia, Brazilian Cupuaçu, Tahitian Tiaré, and Bulgarian Rose.
Why we love it:
It’s like a mini-vacay in a jar. Luxurious textures, dreamy scents, and nourishing goodness turn your bathroom into a self-care sanctuary. I especially love the Brazilian Cupuaçu Body Scrub-In-Oil ($59).
Great for:
Skincare lovers, slow-living enthusiasts, or anyone needing an excuse to hit pause and pamper themselves.
Where to buy it:
The Body Shop’s Spa of the World, from $29–$59, The Body Shop boutiques or online
5. Sekkisei Save the Blue collection
What is it:
Sekkisei’s Save the Blue is skincare with a cause, with limited-edition lotions, cleansers, and a multitasking gel that protects your skin and coral reefs.
Why we love it:
Because who says saving the ocean can’t come with a glow-up? Lightweight, brightening, and soothing, these goodies make your skin happy while Sekkisei plants coral in Okinawa. Over 20,000 polyps have been planted so far.
Great for:
Anyone who wants radiant skin and wants to do a little good for the planet.
Where to buy it:
Sekkisei’s Save the Blue, from $28-$113, available at select Guardian stores and online via Shopee and Lazada
6. Tatcha launches a Dewy Milk Moisturiser
What is it:
This silky, liquid lotion brings featherlight hydration that leaves skin bouncy, balanced, and radiant. Perfect for those with combination or oily skin.
Why we love it:
Think dewy, not greasy. This formula melts in like a dream. It’s weightless, fast-absorbing, and packed with Japanese purple rice, zinc hyaluronate, and prebiotic green tea for skin that feels plump, soothed, and alive.
Great for:
Those who want the Tatcha dew without the heaviness.
Where to buy it:
Tatcha Dewy Milk Moisturiser, $95 for 50ml, available at Sephora
7. Say hello to the new Singapore-founded skincare brand Chihyara
What is it:
It’s Singapore’s newest minimalist skincare brand that’s all about less hype, more honesty. Launching on 22 November 2025 with its debut Milky Serum, the brand strips skincare back to what matters with six purposeful ingredients that hydrate, strengthen, soothe, and glow up your skin without the fluff.
Why we love it:
No fragrances, no fillers, no fancy claims, just clean, effective skincare that tells you exactly what’s inside and why. Plus, the recyclable glass bottle and raw kraft paper packaging are a quiet luxury flex on their own.
Great for:
Minimalists, skincare purists, and anyone tired of decoding ingredient lists longer than your grocery receipt. Sensitive and acne-prone skin types, this one’s for you.
Where to buy it:
The Milky Serum, $58 for 50ml, drops on 22 November 2025, available online
8. Lancôme adds two additions to the Génifique Ultimate Range
What is it:
Lancôme’s iconic Génifique Ultimate line just got two powerful new additions – the Ultimate Lotion and Ultimate Eye Cream – both pushing the limits of skin repair science.
Why we love it:
A medical-inspired duo that delivers next-level renewal. The lotion preps, hydrates, and protects, while the eye cream targets puffiness, fine lines, and dark circles for visibly revived skin.
Great for:
Anyone chasing that “I’ve had 10 hours of sleep and zero stress” glow. Yes, even if you’re running on caffeine.
Where to buy it:
Lancôme’s Génifique Ultimate Lotion ($120 for 150ml) and Ultimate Eye Cream ($121, 20ml), available at Lancôme counters and online
More beauty product launches in Singapore 2025
9. Huda Beauty reclaims full ownership
Huge news from the beauty world! Huda Beauty is officially back to being a fully independent, founder-owned brand. After an eight-year partnership, founder Huda Kattan has bought back her equity, kicking off a whole new chapter. We’re already excited…
Where to shop: Huda Beauty, available online and at Sephora stores
10. Bifesta is back with a chic new look
Bifesta is back with a refined, minimalist look. Their makeup removers now boast improved formulas, like niacinamide in the ‘Serum Moist’ products for extra hydration, and yuzu ceramide in ‘Perfect Glow’ for a youthful complexion. From convenient cleansing sheets to the effective Micellar Cleansing Water, gentle Eye Makeup Remover, and luxurious Foaming Whip (now with more product), there’s a perfect cleanse for every routine.
Where to shop: Bifesta, available online via Shopee, Lazada and Amazon; also available at Watsons, Guardian, FairPrice and Don Don Donki
11. JungSaemMool’s Singapore flagship celebrates its first anniversary
K-beauty visionary Jung Saem Mool is celebrating the first anniversary of her Singapore flagship store (salon, academy, and retail) on Scotts Road. To mark this milestone, JungSaemMool has collaborated with local art duo Ripple Root for a stunning Singapore-exclusive edition of their Essential Skin Nuder Cushion.
Named “The Sweetness of Tangerines”, this is JungSaemMool’s first-ever artist collab in Singapore. They’ve beautifully blended K-beauty vibes with local art and symbolism. The limited-edition Cushion set ($52) rocks Ripple Root’s exclusive design, along with adorable mini treats and two tangerine cushion puffs.
Address: JungSaemMool Flagship Singapore, 27 Scotts Road, Singapore 228222
12. Haus Labs by Lady Gaga Lands in Singapore
Put your paws up because Haus Labs by Lady Gaga has officially arrived. The products seamlessly blend science and nature to create high-performing magic for every skin tone and every person. We’re obsessed with complexion heroes like the Triclone Skin Tech Foundation (with 51 shades) and Concealer. And those glassy blushes, highlighters, and velvet bronzer? Pure glow perfection with hydrating perks.
Where to shop: Haus Labs by Lady Gaga, available online and at Sephora stores including Takashimaya, Ion Orchard and VivoCity
13. Fenty Beauty’s Fresh N’ Icy Fruits Collection
What is it: The Fresh N’ Icy Fruitz Collection by Fenty Beauty + Fenty Skin is a limited-edition summer drop featuring cult-fave lip oils, glosses, and body creams – now in juicy, tropical scents like passion fruit, coconut, guava, and citrus.
Why we love it: It’s Rihanna-approved, ultra-hydrating, and smells like a beach holiday in a bottle.
Great for: The formulas are packed with nourishing ingredients (think jojoba oil, shea butter, and Barbados cherry) and leave your skin and lips looking glossy, glowy, and oh-so-irresistible.
Where to buy it: Fenty Fresh N’ Icy Fruitz Collection, available online and at Sephora
14. Laneige’s Glaze Craze Tinted Lip Serum
What is it: A high-shine, serum-infused gloss with a buildable tint and skincare-level ingredients. Think juicy colour payoff, 12-hour hydration, and a plush, doughnut-shaped applicator.
Why we love it: Packed with 95% skincare ingredients like polypeptide and argan ceramides, it visibly plumps, smooths, and hydrates – while delivering that glassy, glazed finish.
Great for: Anyone craving glossy, glazed lips with a juicy tint.
Where to buy it: Laneige’s Glaze Craze Tinted Lip Serum, available online and at Sephora stores
15. YSL Loveshine Plumping Lip Oil Gloss
What is it: YSL’s Loveshine Plumping Lip Oil Gloss promises an “overdose of shine” for truly gleamy, plumped lips.
Why we love it: This new gloss delivers “out-of-this-world brilliance” with an innovative, non-sticky and glass-like texture. It’s packed with 97% oil-infused volumising ingredients like purifying ginger oil and plumping spicy pepper oil, plus hydrating fig pulp for 24-hour moisture.
We also love that it comes in a spectrum of “astral shades,” like the dazzling “Thunder Stealer” with holographic glitter.
Great for: Anyone craving a bold, high-shine lip with a plumping effect and serious hydration.
Where to buy it: YSL Loveshine Plumping Lip Oil Gloss, available online and at YSL Beauty counters
16. Clé de Peau Beauté V Protective Cream and Protective Lip Treatment
What is it: Clé de Peau Beauté’s smartest suncare duo yet: the UV Protective Cream and Protective Lip Treatment. Powered by Adaptable Innershield Technology, it not only blocks harmful UV rays but lets good red light in – helping your skin defend itself from the inside out.
Why we love it: This luxe duo hydrates, smooths, and improves skin over time, all while protecting against photo-ageing.
Great for: Beauty lovers who want sun protection that works smarter, not just harder especially if you’re chasing that radiant, youthful glow all summer long.
Where to buy it: Clé de Peau Beauté V Protective Cream and Protective Lip Treatment, available online and at Sephora stores
17. Banila Co’s The Powderpuff Girls collab
What is it: Banila Co’s iconic Clean It Zero Cleansing Balm just got a supercharged makeover with The Powerpuff Girls.
Why we love it: This limited-edition collab brings back Blossom, Bubbles, and Buttercup in skincare form, complete with cute packaging and high-performance formulas.
Great for: From the Original to Pore Clarifying and Calming versions (plus a travel kit!), each balm is a nod to your fave superhero. Think: sherbet-soft textures that melt away makeup while matching your skin’s mood.
Where to buy it: Banila Co x The Powderpuff Girls, available at selected Watsons stores and Banila Co’s official Shopee, Lazada, and TikTok shops
18. Tsubaki’s refreshed bestsellers
What is it: Tsubaki refreshed its bestselling lines with an upgraded Camellia Oil Force formula and Damage Sensor and ShineLock technologies, bringing salon-quality results straight to your bathroom.
Why we love it: Hero products like the Premium Moist & Repair and Premium EX Damage Care & Repair lines tackle frizz, hair fall, and heat damage, delivering smooth, shiny locks in just one use. Plus, new additions like the TikTok-viral Repair Mask and Treatment Water offer instant hydration and frizz control.
Great for: Achieving bouncy, shiny and salon-quality hair
Where to buy it: Tsubaki’s refreshed bestsellers, available at Watsons, FairPrice, Don Don Donki, and online
19. Clarin’s new Extra-Firming range
What is it: The plant-powered skincare brand, has launched an updated Extra-Firming range. This collection includes refreshed formulas for their popular cream, night cream, emulsion, and treatment essence, all designed to visibly firm and enhance skin’s youthful appearance.
Why we love it: It now features their exclusive [Collagen]³ Technology, a powerful blend that aims to boost your skin’s collagen reserves. It works to visibly improve cheekbone volume, reduce the look of wrinkles and dark spots, and combat signs of fatigue.
Great for: Those looking to visibly firm and lift their skin, smooth out fine lines, address dark spots, and achieve a more radiant, refreshed complexion.
Where to buy it: Clarin’s new Extra-Firming range, available online and Clarins Boutiques and department stores
And there you have it, a range of new beauty product launches in Singapore to expand your makeup and skincare stash.
