Amelia Ang has almost a decade of experience in media and marketing. A seasoned storyteller, she built her expertise at startups, agencies, and media companies before joining Honeycombers. From strategising and writing content, to managing social media ads and stepping in as onscreen talent, Amelia wore multiple hats as the sole branded content writer, before growing and leading the multi-functional team that she now helms.
Today, she oversees a talented crew of writers and video creators, producing multi-platform content across Instagram, TikTok, Facebook, and Honeycombers’ websites. Under her leadership, the team delivers standout campaigns across industries – spanning F&B, travel, beauty, finance, wellness, and beyond. She’s also played a major role in building Honeycombers’ TikTok presence, with several viral videos under her belt, including the most-watched video with over 400k views.
Whether she’s editing content, scripting social media hits, or mentoring her team, she brings a blend of creativity and strategy to the table. Off-duty? She’s probably perfecting her matcha recipe, dreaming up her next getaway, or sussing out the hottest new attractions in Singapore.
Location: Singapore
Credentials: Bachelor’s Degree (Double Major) in Communication and Media Studies, and Public Relations
Alumni of: Murdoch University
Expertise: Branded Content Strategy, Digital Content Strategy, SEO Strategy, Social Media Marketing, TikTok Strategy, Instagram Reels Strategy, Video Content Creation, Editorial Content, Lifestyle Writing
Awards and Achievements:
⭐️ Grew Honeycombers’ branded content arm to a versatile team that creates multi-platform content
⭐️ Drives the branded content strategy across Honeycombers Singapore and HoneyKids Asia, with campaigns regularly exceeding 100k in total reach
⭐️ Leads a production team that produces viral TikTok videos that garner over 50k to 300k views
⭐️ Produced Honeycombers’ most viral TikTok video with over 400k views
⭐️ Spearheaded viral branded TikTok campaigns for clients including Crumpler (96k views) and NParks (125k views)