
These natural Hong Kong beauty brands will have you feeling (and looking) great in just a hot minute
Sustainability has been at the forefront of the conversation in the beauty industry of late with a recent surge of cruelty-free makeup and vegan skincare brands. Read on to learn about the standout natural Hong Kong beauty brands dedicated to redefining beauty industry standards with products focused on absolutely freshness and complete purity. Pamper yourself from head to toe with these locally made delights that are good for both you and the earth.
1. Bathe to Basics

The concept of Bathe to Basics, a locally-made, artisanal and natural bath and body care line, came to the founder when she made her first one ingredient bar soap with olive oil. Dedicated to clean and quality products, the brand’s natural body care collection is filled with natural derived ingredients that are free of artificial hardeners, preservatives or latherers, synthetic preservatives or colorant dyes. Each bar soap is cut and packaged by hand in their Tai Po workshop.
Shop online at bathetobasics.com
2. Swedish’s Handmade Bodycare

Inspired by the founder’s holistic upbringing in Sweden, Swedish Handmade is dedicated to uncompromising natural and organic beauty. The founder grew up making beauty remedies with the flowers and leaves she found in the field with her sisters. She believes in the importance of sourcing wholesome and natural ingredients. Formulated with pure natural oils, everything in their collection is made fresh in their Sheung Wan workshop, and includes cleanser, makeup remover, and body scrub.
Shop online at swedish-handmade.com
3. Coconut Matter

Founded in 2015, this handcrafted cosmetic and personal care line is made with all natural, fair trade and plant based ingredients that are guided by COSMOS, the world’s largest standard in natural cosmetics. The organic virgin coconut oil exported from the Solomon Islands is the star ingredient in every product, including their all-natural deodorants and lip balms. Opting for plastic-free packaging, the brand aims to bring awareness of making small and conscious changes at home to create a big impact on our planet.
Read our full review on Coconut Matter here.
Shop online at coconutmatter.com
4. Einnoc

Made with all-natural, unrefined ingredients and essential oils, Einnoc is a handcrafted and organically grown range of therapeutic essential oil blends and multipurpose body care products. The brand is committed to creating meaningful change in the beauty industry by sharing their personal experience of natural and holistic living through creating unique blends of essential oils that bring about a handful of healing properties. Shop a selection of home remedy kits and balms here.
Shop online at einnoc.co
5. Wood Polar
This handcrafted body care line is formulated with high-performing quality, purest ingredients for maximum impact. Both vegan and cruelty-free, Wood Polar’s ethically and eco-friendly collection is completely free from harmful chemicals and animal-derived ingredients. Try the activated charcoal face cleansing set, hair products, or choose from a range of soaps. The brand also features minimalistic design with recyclable packaging.
Shop online at woodpolar.com
6. Zero Yet 100
Posted by ZeroYet100 on Friday, January 31, 2020
Formulated at their workshop in Hong Kong, Zero Yet 100’s extensive line of body and skincare products are personally tested by their founders, Anita Patel and Sheetal Avlani. The homegrown beauty brand opted for a high-performance packaging that is biodegradable and recyclable. Their products are packed with botanical potent, and the highly sought-after deodorants are made with unique blends of essential oils, designed to suit each personality and lifestyle. We love their selection of face wash powders and the moisturisers that come in handy little tins that are perfect for carrying in your handbag.
Shop online at zeroyet100.com
7. Nude Story
Founded by certified aromatherapists dedicated to clean and results-driven skincare, the brand’s natural beauty collection is filled with nourishing ingredients. Their products, including face masks and serums are made for people with problematic skin issues including eczema, acne marks. Look no further than Nude Story for the high performance and toxic free skincare that delivers maximum benefits and delights to your skin.
Shop online at en.nudestoryhk.com