
Want to up your personal finance game? Follow these Instagram accounts for easy peasy tips on saving money and investing!
For some of us, our knowledge of savings only goes as far as the 50/30/20 rule (where 50% of your salary goes to spending on needs, 30% on wants, and 20% to savings). But it’s okay to admit you know zilch about personal finance. What matters is you’re taking the first step to finding out more. We know those long articles on investing and growing your money can be intimidating, so we’ve got an alternative that’s much easier to swallow. Follow these top personal finance Instagram accounts in Singapore that’ll give you bite-sized and illustrated tips on saving money – as well as uber handy financial advice!
Best Instagram accounts to follow for money-saving tips

1. The Woke Salaryman (@thewokesalaryman)
Ask most young Singaporeans what their go-to personal finance resource is, and it’s likely you’ll hear them talk about The Woke Salaryman. This handy Instagram account provides information on everything including investing trends, tips to retire early, and even how to manage conversations on salary. Plus, we love the cute comic-style posts that make difficult topics easy to relate to and understand.
2. Seedly (@seedlysg)
You may already be familiar with Seedly’s expense tracking app! It’s a handy tool that helps you have a clearer overview of your cash flow. The organisation also has an informative blog and Instagram account that tackles important personal finance topics. We recommend following them to get updated on SeedlyTV episodes featuring expert tips on saving money and investing well.
3. MoneySmart (@moneysmartsg)
If you enjoy bite-sized content that you can bookmark for future reference, give MoneySmart’s Instagram account a follow. It regularly breaks down the fundamentals of personal finance in easy-to-digest text and graphics. Think topics like how to manage investments in uncertain times, or travel insurance plans for the best coverage now that we can take to the skies again.
4. The Simple Sum (@thesimplesum)
This is another cute comic-based personal finance Instagram account to add to your list! We really love how these come in colour, and make boring financial topics seem just a little more vibrant and interesting. Scroll through its page, and you’ll find myriad content and advice that’s handy for any life stage you’re in. We particularly enjoyed the Instagram reel on impulse buying – because God knows we spend too much on things we want but don’t really need.
5. CPF Board (@cpf_board)
We all know that 20% of our income goes to our CPF, but what does that really mean, and when can you use the funds you’ve accumulated? Find out more when you follow CPF Board. The Instagram account also includes posts that contain practical financial tips on saving money, budgeting, applying for your BTO, and retirement planning!
6. Dollars and Sense (@dnssingapore)
Do you know what a “moving average” or “expense ratio” is? There’s a lot of jargon you’ll be unfamiliar with when you first start your personal finance journey. Especially if you’re putting your money into investments! This Instagram account breaks down those big terms for you on a regular basis and produces plenty of content to help you make better financial decisions.
We hope these personal finance Instagram accounts will help you up your savings game! Hit that follow button now.