Fresh has come a long way since it first came to Singapore via Sephora in 2011. The American beauty brand will open its first flagship store in the heart of Orchard Road on 4 March 2015.
The Fresh flagship store at ION Orchard will be the one of the brand’s first freestanding stores in Southeast Asia, with Thailand being the next stop.
Spanning 710 square feet, the new space will carry a full range of Fresh products you all know and love – including cult fave Sugar Lip Treatment – and will also feature elements of a bakery, kitchen, library, and alchemist’s lab. There, Fresh fanatics (we’re one of them) will be able to try out new products, customise gift sets, and enjoy artisanal gift-wrapping on the house.
Can’t wait to hit the racks? Neither can we. Just remember this date: 4 March 2015.
Fresh, #B3-45 ION Orchard, 2 Orchard Turn, Singapore 238801.
