POV: you’re a fashion girlie who wants in on the style scoop for the new year. Well, we’ve got you covered.
In a world where we’re met with less-than-cheerful news on the reg, we’re not about to stop having fun expressing ourselves through style. That’s why we’re welcoming the advent of bold, ultra girly, or even downright wacky fashion trends in 2024. But wait, there’s more: the planet is still on our minds, as are the styles from the previous decade… Read on for the full rundown.
1. Maximalist style
You’ve already seen it with the ‘mob wife’ fashion donned by the likes of Dua Lipa and Hailey Bieber. For 2024’s fashion trends, we’re anticipating big, bold and wacky styles taking the streets by storm. Think: loud luxury, oversized accessories, striking colours, statement footwear, eccentric styles (like the eclectic grandpa and jelly trends from Pinterest’s predictions) and more. This year, it’s all about amplifying the unique sides of your personality and expressing that through your derriere – even if it’s quirky or wild.
The hyper-feminine trend has snuck up on us last year, what with bows and laces popping up on the runways and high street collections. There’s a certain sense of feminine empowerment meshed with childlike joy that comes from embracing our ultra feminine sides, so it’s no surprise that this fashion trend has taken off. And we think this is set to last through 2024. We’re talking about ‘girl’ trends continuing in the realm of fashion – and beyond. After all, viral trends like girl math continued to be relatable months after they peaked.
3. 2010s fashion
Pop culture vultures have gone wild after Kylie Jenner’s hair transformation, a throwback to her 2016 era style. And while there are some trends from the 2010s that we don’t wanna see coming back (ahem, super skinny jeans), there are some that inevitably will. One of the most enduring trends? The ubiquitous crop top (which, arguably, didn’t really exit the scene at all). Other trends we’re predicting will stick around or come back in 2024 include normcore, hipster fashion, grunge-inspired looks and athleisure.
4. Sustainable threads
The rise of eco-conscious fashion in recent years isn’t going anywhere fast. We’ve seen shoppers grapple with the dilemma of coveting trends and wanting to do good for the planet, leading to the popularity of thoughtful fashion options like clothing rentals. There’s also been a steady uptake in the popularity of sustainable brands, with new eco-fashion labels popping up internationally. While fashion trends won’t stop going in and out of popular style, we reckon planet-conscious shoppers will continue to take action to support the environment.
It’s time to embrace your fashion trends of choice in 2024 – we’re pulling out old-school pieces from the back of our wardrobe already…