From Peach Fuzz to micro-coaching to sustainable fashion, these are the trends to keep an eye on.
With every new year comes New Year resolutions and trends. So, what are you looking forward to in 2024? We talked to entrepreneurs in Singapore and beyond about what they’re excited to embrace this year – whether it’s self-care or something that impacts the Earth. Read on for inspiration!
2024 new trends to keep an eye on this year
1. Building muscle strength for a longer, healthier life
In 2024, the trend I’m embracing and can’t wait to share with everyone is the muscle-centric approach to longevity. We all recognise the benefits of muscles for a toned appearance and added strength, but the game-changer is understanding how they contribute to a longer, healthier life. From carrying groceries to playing with kids and grandkids, the ability to stay active and independent is more than just a passing trend – it’s the way forward for everyone.
– Jasmin Dhillon, 41, nutritional health coach at Eat With Jasmin
2. Micro-coaching for bite-sized help
As we step into 2024, I’m increasingly drawn to the trend of micro-coaching. It’s a game-changer, especially in our fast-paced world where every minute counts. Imagine having a coach, like a trusted friend, who’s just a call or text away, ready to be here for you to help in quick, digestible sessions. This approach resonates with me because, like many, I juggle various responsibilities and often find it hard to allocate hours for traditional coaching.
Micro-coaching feels like having a wise coach in my pocket. It’s not just coaching; it’s about integrating continuous learning and support into the rhythm of daily life. Whether I need a quick strategy discussion or a brief motivational boost, this trend is a perfect fit for my dynamic lifestyle.
– Geraldine Gauthier, 44, founder and executive coach at GoMasterCoach
3. Embracing Peach Fuzz in home decor
Pantone Colour of the Year: Peach Fuzz. 2024 is the year for calm, peace, and tranquillity. The gentle allure of peach fuzz, a soothing and tranquil hue, harmonises effortlessly with pristine white, forging an irresistibly calming palette. I’m unsure how I’d feel about having the colour peach on all my walls, but I’d strategically accentuate certain parts of the room. This nuanced design choice aligns with the broader spectrum of interior design trends, where thoughtful curation takes precedence over bold uniformity.
– Aisha Ashraf Khawaja, 45, founder of Aisha Ashraf Interiors
4. A focus on values
Forget resolutions; 2024 is all about values. I’m trading to-do lists for guiding principles, ditching the “shoulds” for the “whys.” This year, I’m not just chasing goals, I’m building a life driven by purpose. Forget the gym guilt, I’ll move my body because it feels good, not to fit a mould. Relationships won’t be a checkbox, but a space for genuine connection built on shared values.
This isn’t about slacking off; it’s about intention. It’s about saying “yes” to what truly matters to me, and “no” to the rest. It’s about growth, not just achievement. It’s about my journey of becoming who I see myself as, not someone else’s idea of success. So bring on the values-driven revolution! I’m ready to ditch the pressure, embrace my authentic self, and build a life that truly resonates. Watch out, world, here I come – not with a bang, but with a quiet, deliberate hum of purpose.
– Beata Justkowiak, 38, psychologist and an ‘Emotion Queen’, founder of Energising Goals
5. It’s all about sustainability in fashion
In fashion, one of the main focuses is sustainability. With growing concerns about global warming, governments and unions are getting more involved with new regulations, such as the EU approving new eco-design legislation, including a ban on destroying unsold textiles and footwear products. There are innovations in materials, non-toxic dyes, and even fabrics made from seaweed. Improved fabric recycling, reusing technologies, and water filtration systems are being implemented.
AI is getting more advanced with new programs for sampling and production planning that can help reduce wastage. Consumer education and understanding of what they are buying and how they can make better choices will play a major role in promoting sustainable fashion.
– Linda Morrison, 37, founder and creative director of MiliMilu in Hong Kong
6. A deeper dive into AI
In 2023, AI surged, dazzling and delighting with novelty. 2024 will see a shift towards more practical, purpose-driven AI applications. Hyper-personalisation is at the forefront, with apps tailoring everything from allergy- and diet-friendly recipes to furniture suggestions based on pictures of your living space.
Education will benefit too, with AI enabling tailored learning experiences. For instance, children can explore the Pythagorean theorem through exercises aligned with their interests. That means using the theorem in perspective drawing to create depth or optimising running paths in football, making education more engaging and effective. This pivot towards meaningful hyper-personalised applications promises a transformative impact, and I’m enthusiastic about its potential for positive change.
– Vincent Guittet, 31, CEO at Magic Tellers
7. Looking at self-care through an eco-friendly lens
For me, 2024 is all about eco-conscious self-care; taking care of yourself and being considerate to the environment. At Sacha Botanicals, I’m excited to create more natural and eco-friendly products, reduce waste, and be mindful of the ingredients and processes involved in my personal care routine. I believe taking care of ourselves is a holistic approach that considers our well-being and the well-being of the planet.
– Susan Danissa Calderon Urbina, 40, founder of Sacha Botanicals
8. Reduce and reuse at the heart of sustainable living
In 2024, sustainability takes centre stage in response to rapid climate change, and I’m excited to join the movement! I genuinely prioritise sustainability and look forward to being a part of it. “Reduce and reuse” is at the heart of my commitment.
For me, reducing means resisting the urge to buy things I don’t need and only making a purchase when the existing item can no longer serve its purpose. Additionally, one of my favourite practices is transforming old clothes into stylish bags or carriers. It’s a creative way to breathe new life into old fabrics while curbing waste. Reusing fashion is just one of the ways I’m enthusiastic about contributing to a greener, more sustainable future. Together, let’s reduce, reuse, and make a meaningful impact!
– Bel Hwang, 46, director of IB Super
So, which new trend are you most excited about this year?