voco hotels – a premium collection brand from IHG Hotels & Resorts – will present its first pop-up in Singapore along Orchard Road from Thursday, 20 January 2022 to Wednesday 26 January 2022. Two activations will be located outside ION Orchard and voco Orchard Singapore. Consumers will be able to access collaboration content produced by local creatives and brands at the pop-up. They are also invited to participate in a staycation social giveaway with an opportunity to win 52 weekends of stays at voco Orchard Singapore and more prizes.
The name, voco, means ‘to invite’ and ‘call together’, representing the brand’s thoughtful and playful nature, and ability to offer meaningful connection. The vibrancy and playfulness of voco Hotels attract guests who are confident to be themselves; in line with this philosophy, throughout the duration of the pop-up, voco hotels invited local creatives and brands to spend time inside the hotel room, doing what they do best. Unapologetically themselves, they will use the room to create, unwind, and simply be.
The Rawbought (@rawboughtshop) team will pose, pout, and lounge for an exclusive photoshoot in the brand’s signature premium loungewear clothing on 22 Jan. Sustainably made renowned for its lushness, quality and comfort, Rawbought makes staying in fashionable and fabulous, and most importantly, sustainable.
Brandon Chong (@branstands), Movement and Mindful Coach, Lululemon Legacy ambassador, and wellness expert, will conduct a 1-hour Ying Yoga Session virtually on 23 Jan. A slower form of yoga, Yin Yoga is the perfect restorative activity when paired with mindfulness to reinvigorate, relax and refresh the mind, body and soul.
Jeffrey Kong is the Founder of Artisan Bricks (@artisanbricks), which offers Lego sculptures and workshops to clients across Singapore. Fuelled by his fervent passion for Lego, and his vision of making art accessible to everyone, Jeffrey will spend his time in the voco Hotels pop-up room creating an exclusive voco Orchard Singapore Lego sculpture, modelling the architecture of the newly-opened property.
Jeffrey Kong is a local artist who creates with building bricks as an art medium. The founder of Artisan Bricks loves to spread the joy of the brick with sculptures, building kits and workshops. Catch him in this live building session on 24 Jan in the voco Hotels pop-up room, where he will build an exclusive model of the newly-opened voco Orchard Singapore with thousands of Lego bricks.
Established in 2020, Peachier Studios is an eccentric design label from Singapore, founded by Lydia, Hazyra, and Miyuki. The team shares a similar passion for exploring crafts, textiles and prints, plus a desire to create a unique space for like-minded individuals. The Peachier team will use the hotel pop-up on 26 Jan as a space to play and shoot their latest campaign of colourful crafts and products, sharing on their IG along the way.
In celebration of the opening of voco Orchard Singapore, consumers can stand a chance to win 52 weekends of staycations at the newly-rebranded hotel. To enter, voco hotels encourage the public to share in a post on either Instagram or Facebook how they like to spend their weekend – be it enjoying breakfast in bed, watering their plants, or watching cat videos…for a bonus entry, hopefuls can post an additional photo of themselves at the two pop-up locations. Entrants must be following voco Orchard SG on Facebook and Instagram, tag the account (@vocoorchardsg) in the post and set it to public and use the following hashtags: #52weekendswithvoco #vocohotelSG #vocoSGExperience.