
Skechers, The Comfort Technology Company™, proudly launches the Singapore edition of SkechVibe – a regional initiative that shines a spotlight on local artists through limited-edition wearable art. After a successful debut in Malaysia, SkechVibe makes its way to Singapore just in time for SG60, the nation’s 60th birthday celebration.
This first-of-its-kind collaboration in Singapore features homegrown illustrator Erika Tay (@erikartoon), who brings her playful and expressive art style to a bold collection of three unisex oversized T-shirts and two tote bags. Each design is inspired by Singapore’s iconic wildlife, national symbols, and the kampung spirit that connects the community.
To mark the launch, Skechers is introducing interactive experiences at its new Bugis Junction store (#02-11), opening on 18 June 2025.
From 19 to 21 June, shoppers who purchase any footwear or SkechVibe item can customise their own charm at a special in-store charm bar, available while stocks last.
On 21 and 22 June from 2 to 5 PM, Erika Tay will hold a live illustration session, where customers who purchase two items, including one from the SkechVibe collection, can receive a personalised artwork gift.