Samsonite, the global leader in travel and lifestyle solutions, is delighted to bring its latest campaign to life with Style-On-The-Go: The Professional Edit, a premium pop-up experience designed for the modern professional, where elevated design meets high-performance functionality.
Taking place this March in Singapore’s Central Business District at Asia Square and Guoco Tower, the pop-up invites visitors to discover Samsonite’s innovations through an immersive walkthrough experience, featuring distinct zones inspired by the rhythm of the working day. Guests can enjoy hands-on product discovery, styling inspiration, and exclusive on-site perks that reinforce Samsonite’s commitment to purposeful design for life on the move.
Guests can explore Style-On-The-Go: The Professional Edit pop–up through a series of experience zones tailored to different everyday needs.
– The Professional Station: A sleek office reception-inspired welcome point where guests can browse the offerings and begin their journey.
– The Lite-Geo Hub: A dedicated stationery-style bar spotlighting the Lite-Geo™ Backpack, designed for the minimalist commuter.
– The Paralux Station: Modelled after a contemporary office pantry and info hub, featuring the Paralux 2-in-1 Travel Backpack, perfect for those moving effortlessly from boardroom to boarding gate.
– The Women’s Collective: A focused showcase of Samsonite’s latest professional range tailored for the modern woman.
