Awards charter
1. Purpose and scope
The awards are designed as a business-to-consumer (B2C) platform, recognising brands that demonstrate excellence in delivering impactful products and experiences directly to end consumers.
2. Eligibility
The awards are open to all companies registered in Singapore, regardless of ownership structure, including local enterprises, subsidiaries, and small and medium-sized corporations.
3. Focus on SMEs
While participation is open to all eligible organisations, the awards will prioritise Small and Medium Enterprises (SMEs) as a key segment of recognition, in support of their growth and visibility.
