When it comes to the world of jewellery, Aarti Sonawala knows what’s up. She tells us what it’s like running her business.
We love entrepreneurs and small business owners at Honeycombers, which is why we’ve created Launchpad, a digital networking platform (with IRL benefits) that encourages connection, business support and community. It’s a privilege and pleasure to learn from so many talented folks! Looking for inspiration? Check out how Aarti Sonawala, the founder of Art N Ash, gets it done like a boss.
Tell us the story behind your business.
Art N Ash is a boutique jewellery brand known for its beautifully crafted fine jewels made from the finest diamonds, gemstones, and gold, offering a delicate, modern prêt line that balances functionality and design. The bespoke pieces are meticulously designed with great attention to detail, combining a 100-year-old legacy of craftsmanship, trust, and reliability to create timeless jewels that can be passed down through generations, celebrating the uniqueness of women.
What are some milestones or achievements you’re proud of?
Celebrating 10 years of Art N Ash, I’m proud to have built a brand renowned for its exquisite craftsmanship, blending modern design with timeless elegance. I’m also proud of the fact that clients almost always come back!
Share a setback that taught you a valuable lesson about running a business.
A significant setback I faced when starting Art N Ash was not having a database to manage client information and track sales, which made it challenging to build lasting relationships and streamline operations. This lack of organisation slowed growth, but it taught me the importance of systems and structure in building a sustainable business.
Describe a typical day in your life and what you love most about it.
I wake up each day looking forward to meeting new clients. The joy of bringing a design to life is unmatched, and each piece becomes special as it tells a unique story for its wearer. It allows me to be a part of unforgettable moments like proposals, weddings, and birthdays while building lasting friendships with many of my customers.
What’s your favourite book, movie, or TV show that has influenced your entrepreneurial mindset?
Purple Cow by Seth Godin is an excellent choice for inspiration! It focuses on the importance of creating remarkable products and standing out in a crowded market. The central idea is that in today’s world, being “good” isn’t enough – you need to be extraordinary to capture attention and make a real impact.
This book is especially valuable for entrepreneurs and creatives, offering fresh perspectives on marketing and branding. It’s a great read if you’re looking to push the boundaries of your brand and make it truly unique.
Any advice for aspiring entrepreneurs?
Don’t rush into anything – good things take time…
Top tip for maintaining a good work-life balance?
Follow a written schedule with strict timings.
Favourite thing to do on weekends?
Going for a long walk followed by a good glass of wine and cheese.
Tell us one fun fact about yourself that not many people know.
I have lived in over 10 cities and speak five languages.
Get in touch with Aarti Sonawala online.
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