If you’re shopping for new makeup, then be sure to include these top Korean beauty brands that are available in Hong Kong. Colourful, cute, natural or daring, there's something for everyone
Korea is famed for its Kpop superstars, great shopping districts, amazing quirky fashion and for making everything look super cute. We love to shop Korean fashion and travel to these festival in South Korea, but here in Hong Kong, we don’t have access to all the amazing makeup and beauty lines that come out of the country. Luckily, however, you can get your hands on some if you know where to look! So here’s our list of Korean makeup brands that you can find in Hong Kong.
Our fave places to shop Korean makeup in Hong Kong
One of the leaders in the Korean makeup field, VDL is all about bringing catwalk-look makeup styles to the streets. The Expert Color Lip Cube Fluid Water comes is a range of bright hues, while the Expert Colours for eyes are available from nude to bold. This is a great place to pick up makeup brushes too, and they are known for their double-ended shadow brush, that makes eyes effortless!
VDL, Shop 205, Beauty Avenue, 2/F, Langham Place, Mong Kok, Hong Kong, p. 3903 8937, 旺角朗豪坊2樓Beauty Avenue 205號鋪
Laneige is known by beauty fans for its unique use of water science in its products, offering better hydration and skin that looks smooth and supple. Favourite buys include the Water Sleeping Mask that regenerates cells overnight and the Hydration Kit, which includes toner, Water Bank Essence and Water Bank Moisture Cream. We also love the BB compact cushion that achieves a natural finish while moisturising your skin.
Laneige, Shop no. B242, Basement 2, Times Square, Causeway Bay, Hong Kong, p. 3571 9952, 銅鑼灣時代廣場B242號舖
Sulwhasoo combines a selection of traditional Korean medicinal herbs, including ginseng and Red Pine, and injects then into their range of well-loved beauty products. Best sellers include the First Care Activating Serum that improves circulation and restores radiance. The moisturising lip serum sticks are available in a range of colours and are great to keep lips protected from pollution and dry weather.
Sulwhasoo, Lane Crawford, IFC, Podium 3, IFC, 8 Finance Street, Central, Hong Kong, p. 2118 5720, 中環金融街8號國際金融中心商場3樓
3 Concept Eyes is one of the coolest make-up brands in Korea thanks to it bold colours and range of finishes. If you envy the dewy tones achieved on the lips of Korean celebrities, then this is the place to find the perfect wet-look lipstick in shades of dusky apricot. Don’t miss out on their latest Love 3CE Duo Shadow; we’re fans of the Stay Wild duo which is a peach and dark bronze combo with a fantastic shimmer effect.
3CE is available at i.t. Hysan One, 1 Hysan Avenue, Causeway Bay, Hong Kong, p. 2890 7329, 銅鑼灣希慎道1號希慎廣場i.t.
Tonymoly bills itself as a ‘street culture’ brand that is all about an urban beauty lifestyle. In typical Korean style, it wants to add more fun to mundane routines such as removing make-up by creating super cute products that just look better – panda-shaped compact anyone? We love the Chateau Labiotte Wine lip tints that come shaped as mini wine bottles and the inked cushion gel liner that gives you the perfect wing every time.
Tony Moly, LCX, Level 3, Ocean Terminal, Harbour City, 17 Canton Road, Tsim Sha Tsui, Hong Kong, p. 3101 0852, 尖沙咀廣東道3-27號海港城海運大廈3樓LCX
Cheap and cheerful, Etude House is hugely popular with teenagers, but that’s not to say you can’t find some great day-to-day make-up items for yourself. This is the perfect place to head if you are looking for eye shadows and liners in the colour of the rainbow or a simple daily lip gloss. Of course, all the products are packaged amazingly, and if you are lucky, you may even get a free gift with purchase – gotta love Korea!
Etude House, G/F Causeway Place, 2-10 Great George Street, Causeway Bay, Hong Kong, p. 2523 4596, 香港銅鑼灣記利佐治街2-10號銅鑼灣地帶地下1至2號店
Utilising ingredients from Jeju – a picturesque island at the south of Korea – Innisfree appeals to a slightly more mature audience, thanks to its natural-looking packaging and restrained tones. Its small selection of makeup comes in relatively muted colour ways, which is perfect for everyday wear. We recommend the shadow pencil in Number 4 – a dusky pink that can be used on both your eyes and your lips.
Innisfree, 54 Yun Ping Road, Causeway Bay, Hong Kong, p. 3428 5640, 銅鑼灣恩平道54號
Loved by makeup artists the world over, Pony Effect brings the glamour with its sleek-look packaging and vibrant shades. Be sure to pick up the mini magnetic brush set – no more digging around in your makeup bag to find the right one – before getting your hands on the customising lip palette featuring shades of purple, pink, yellow and blue.
Pony Effect is available from Korean Beauty Secret, Room 1203, 12/F, Grandmark, 10 Granville Road, Tsim Sha Tsui, Hong Kong, p. 9026 2605, 加連威老道10號加威中心12樓03室
Love these Korean makeup brands but want more fashion and beauty news? Take a look at our guide to fashion boutiques in Central, where to go shopping in PMQ and our list of cruelty-free makeup in Hong Kong.