From street style brands to menswear labels, these are the local Hong Kong brands we’re loving right now (and you should too!)
There’s no denying that Hong Kong-siders are a stylish bunch. It’s no wonder, when their styling options include shopping from an exciting pool of international designers, high street brands, and a whole roster of homegrown Hong Kong labels. We’re imagining a wardrobe that any fashion editor would envy. To get you clued in, we’re sharing some of our favourite local brands to take note. From the avant-garde to the modern wardrobe staples, here are some under-the-radar Hong Kong fashion brands that that deserve a place in your closet.
Shop these cool Hong Kong fashion brands
Founded by two sisters Mabel and Zuice, Ziztar is a contemporary ready-to-wear label that doesn’t take itself too seriously. You’re bound to turn heads in Ziztar’s eye-catching designs, as their wearable range of clothes are big on playful patches, quirky graphics and whimsical embellishments – even Katy Perry is a fan.
AmenPapa was founded by Salina Yam, a lifelong creative who found Christianity after a difficult period in her life. Through her collection, Salina interprets God’s message to turn them into fun and uplifting fashion moments. It certainly pays off – youthful slogan tees, dreamy pleated skirts, shimmering gold lame frocks, and cool embroidered bomber jackets with inspiring messages like “Love You At Your Darkest” are just some of the items that make up AmenPapa’s youthful collection. Celebrity fans include Jay Chou and Vanness Wu.
EDIT is a minimalist Hong Kong label specializing in timeless essentials for the modern woman. These high-quality pieces are perfect for building your everyday wardrobe. Collect wearable feminine pieces like ruffled t-shirts, asymmetrical dresses, and elegant peplum tops.
A graduate of London College of Fashion, Harrison Wong designs contemporary clothes for men. Now a New York Fashion Week regular, the designer first burst onto Hong Kong’s fashion scene after winning the Hong Kong Young Designer’s Contest and the Grand Prix Contest in Japan. The casual luxury brand has a cool urban edge, churning out modern classics with impeccable tailoring. Think outerwear with textured fabrics and edgy wearable separates with a unisex appeal. Recent collections take inspiration from Mark Rothko and the Bauhaus movement.
Harrison Wong, Shop 21B, LCX, Level 3, Ocean Terminal, Harbour City, Tsim Sha Tsui, Kowloon, p. 31040909, 號號海洋中心
If you love fashion brands that breaks all the rules, Yeung Chin is the local designer to get to know immediately. Through his eponymous fashion label, Yeung Chin uses fashion as an expression of art. His conceptual collection eschew conventional aesthetics for the avant-garde. Ready-to-wear pieces have bold, boyish silhouettes, asymmetric layers, and unexpected draping, but are comfortable to wear. It’s no wonder, as Yeung Chin is constantly inspired by art and dance, even having had designed costumes for the City Contemporary Dance Company before. You’ll also find accessories like clutches and leather harnesses here.
Yeung Chin, Shop H406, PMQ, 35 Aberdeen Street, Central, Hong Kong, p. 9423 4563, 中環鴨巴甸街35號
TwS (Twisted Sisters)
Hong Kong-Canadian Maria Mak founded TwS by Twisted Sisters, a fun womenswear label for the modern woman. If you’re looking for feminine pieces with an urban edge, TwS is the local Hong Kong brand for you. Shop versatile pieces with unique playful twists like skirts with asymmetric pleats, dresses with flirty silhouettes, and head-to-toe pastel colours.
We love Sketcharound for their fashion-forward gender-neutral clothes. Founded by Hong Kong designers Priscilla So and Kan Yuen Wai, the label focuses on easy-to-wear practical pieces you can reach for every day. Stock up on wide-legged pants, tailored maxi-shirts and oversized everything that you can wear on repeat.