From street style brands to menswear labels, these are the local Hong Kong brands we’re loving right now (and you should too!)
There’s no denying that us Hong Kong-siders are a stylish bunch. It’s no wonder when our styling options include shopping from an exciting pool of international designers at gorgeous shopping malls, a well-curated list of vintage clothing stores, high street brands, and a whole roster of homegrown Hong Kong labels. We’re imagining a wardrobe that any fashion editor would envy. To get you clued in, we’re sharing some of our favourite local brands to take note of. From the avant-garde to the modern wardrobe staples, here are some under-the-radar Hong Kong fashion brands that deserve a place in your closet.
Shop these cool Hong Kong fashion brands
Founded in 2021 by Anastasia Krasavtseva, KRSV strives to dress women in high-quality, comfortable, and beautiful clothes. Each garment is individually designed and made for urban wear in the heat of Hong Kong. Ultimately, this Hong Kong fashion brand aims to create sustainable and long-lasting slow fashion. Shop for a feminine, elegant look that’ll last you through the summer sweats.
Shop KRSV online.
Meaning “love love” in Latvian, MiliMilu is founded upon a strong connection to nature and puts the spotlight on sophisticated and sustainable fashion in Hong Kong. Handpicked from partnered brands and carefully curated on the platform, each product is crafted made with recycled or natural materials from sustainable and organic sources. From creation to packaging, MiliMilu’s items are eco-conscious and designed to last. We particularly like MiliMilu’s Mini Me Collection, which allows your whole family to dress up together in matching outfits – how cute!
Shop MiliMilu online
Edit is a minimalist Hong Kong label specialising in timeless essentials for the modern woman. These high-quality pieces are perfect for building your everyday wardrobe. Collect wearable feminine pieces like ruffled t-shirts, asymmetrical dresses, and elegant peplum tops.
Edit the Brand, shop online.
AmenPapa was founded by Salina Yam, a lifelong creative who found Christianity after a difficult period in her life. Through her collection, Salina interprets God’s message to turn them into fun and uplifting fashion moments. It certainly pays off – youthful slogan tees, dreamy pleated skirts, shimmering gold lame frocks, and cool embroidered bomber jackets with inspiring messages like “Love You At Your Darkest” are just some of the items that make up AmenPapa’s youthful collection. Celebrity fans include Jay Chou and Vanness Wu.
AmenPapa, shop online.
5. Harrison Wong
A graduate of London College of Fashion, Harrison Wong designs contemporary clothes for men. Now a New York Fashion Week regular, the designer first burst onto Hong Kong’s fashion scene after winning the Hong Kong Young Designer’s Contest and the Grand Prix Contest in Japan. The casual luxury brand has a cool urban edge, churning out modern classics with impeccable tailoring. Think outerwear with textured fabrics and edgy wearable separates with a unisex appeal.
Harrison Wong has multiple locations in Hong Kong
6. Yeung Chin
If you love fashion brands that break all the rules, Yeung Chin is the local designer to get to know immediately. Through his eponymous fashion label, Yeung Chin uses fashion as an expression of art. His conceptual collection eschews conventional aesthetics for the avant-garde. Ready-to-wear pieces have bold, boyish silhouettes, asymmetric layers, and unexpected draping, but are comfortable to wear. It’s no wonder, as Yeung Chin is constantly inspired by art and dance, even having had designed costumes for the City Contemporary Dance Company before. You’ll also find accessories like clutches and leather harnesses here.
Yeung Chin, Shop H406, PMQ, 35 Aberdeen Street, Central, Hong Kong, p. 9423 4563, 中環鴨巴甸街35號
7. Sau Lee
Hong Kong is a cultural hot pot where East meets West, and that’s often reflected in clothing. Founder of Sau Lee, Cherly Leung offers a fusion take on Eastern clothing and materials with Western prints, like the cheongsam for example. Sau Lee aims to empower women with its pieces (what’s not to love about their cocktail dresses), having them look their best season after season.
Sau Lee, 5/F, 128 Wellington Street, Central, Hong Kong
8. Antonia Y Jewelry
Founded by Australian born and Hong Kong-based Antonia Yue, Antonia Y Jewelry believes in the timeless fashion of gemstones. Let out your inner bohemian with these earrings, rings, necklaces, and more that provide just the right accent for your ensemble. Operating with a philosophy of affordable luxury, Antonia Y Jewelry is a Hong Kong fashion brand that brings out the free spirit in all of us.
Shop Antonia Y Jewelry online.
9. Love From Blue
Here is a Hong Kong fashion brand that aims to be creative with sustainability. A contemporary knitwear brand that seeks to make its garments meaningful and natural, Love From Blue uses yarn scraps for its designs, and gains inspiration from the textures and colours. This small team based in Hong Kong has a philosophy of slowing down fashion and creating one-of-a-kind knitwear that is both cosy and sustainable.
Shop Love From Blue online.
[This article was originally published in February 2020 and updated in 2023 by Min Ji Park.]