If you’ve ever wanted a song, dance, cocktail, dessert, painting or floral sculpture created just for you, MINI’s exciting new contest is waiting for you!
We’re all about celebrating the little joys in life. For all those times you’ve laid in bed reminiscing, wouldn’t you like to reimagine the electrifying moments of your life with a piece of art or a unique recipe? With the launch of the New MINI Electric car, The Electric Conversion campaign will host an exciting contest to create amazing new works in partnership with creatives from Ripple Root, Native Bar, This Humid House and more. Read on for the deets if you’re curious to learn more!
The Electric Conversion
Share your electric experiences for a chance to have your memories come to life through imaginative new creations. Creatives from art, film, dance, music and culinary circles will help 10 lucky winners capture their feelings with works that they can see, hear, taste, touch or smell. Simply screenshot the Instagram story template from @mini_sg and post your own answers to your story for a chance to win!
How would you like a cocktail recipe in memory of your first skydiving experience? Or a floral sculpture inspired by your first love? Some of the pros who will be working on the winning projects include Native Bar, known for its wacky cocktail creations; Ripple Root, who are much-loved muralists; Leng Soh, a talented ceramic artist; Kki, a patisserie that whips up edible art; Astronauts, a homegrown four-piece R&B band; Kelly Limerick, who creates crochet creatures; and This Humid House, a botanical design studio with gorgeous floral arrangements.
Want a peek into the creative process? Check out their Instagram feeds and follow @mini_sg for a behind-the-scenes look at the final creations. The contest will open on 15 August 2020 and winners will be announced in stages via @mini_sg.
The New MINI Electric
The inspiration behind this cool project is the new all-electric MINI, launching on 26 August 2020. Expect the same iconic design from the brand with its well-known go-kart handling, but with 0% emissions. Its low centre of gravity and the Active Slip Regulation traction control promises 100% zip for a smooth drive. Plus, it runs up to 270 kilometres from a single charge. Experience new electrifying feelings with this electric ride!
This post is in partnership with MINI Asia.