Korean fashion is taking Singapore by storm, and with plenty of bricks-and-mortar and online stores, there’s no reason not to unleash your inner Seoul street style
Seems like people can’t get off the Korean bandwagon, and that includes K-Pop, Korean food and of course, lush Korean beauty and skincare products — and we’re just as obsessed. Put a ‘K’ in front of anything and you get something cool and stylish. Say hello to K-fashion that has taken Singapore by storm, and yes, you can totally rock it here. Here’s our definitive guide on where to get kitted out in Korean threads for that street style look straight outta Seoul.
When it comes to making our K-fashion dreams come true, we turn to IT Korean label Stylenanda. Let’s say Stylenanda is South Korea’s version of Nastygal — think 90s-inspired crop tops, athleisure separates, party-ready mini dresses, and edgy street wear you see on your Instagram feed. If that’s not enough, you can shop shoes, bags and accessories to go along with your new outfit, as well as the lush Korean beauty products of 3CE, all in one online store!
Stylenanda, available online with shipping to Singapore
With a mad love for unconventional styles, I am obsessed with ADER Error — aesthetics and all. Deemed the “South Korean version of Vetements”, its collection of contemporary garms is nothing but boring (sorry minimalists). The hype is real: expect unisex street style standouts like oversized jackets, hoodies, bottoms and accessories embossed with the label’s name. Seriously, there’s no error — ADER Error is just what you need to keep your wardrobe hella edgy. Not convinced? These bad boys sell out quick!
ADER Error, available online with shipping to Singapore
For fresh designer Asian threads, Society A’s our go-to store, really. Like a walk-in closet of your dreams, the bright store is lined with racks of gorgeous, designer frocks by exclusive Korean fashion labels, as well as around the region. Fall head over heels with the bright hues and loose silhouettes by Tibaeg, beautifully printed dresses of its sub-brand IT:TI, something edgier from LIE (aka Korea’s top designer Lee Chung Chung), and Xoori if you dig the glam-rock look for a night out.
Society A, available online and in-store at #03-14A, Takashimaya Shopping Centre, Ngee Ann City, Singapore 238873, p. 6331 4848
For the latest styles from the Korean fashion runway, look no further than Mugigae (which simply means ‘rainbow’ in Korean). And its collection of affordable, modern women apparels is nothing but colourful. Anything from stylish office garb that can take you from the boardroom to the bar, to floral dresses for your next brunch date or summer vacay.
Mugigae, available online and at two locations including Bugis Junction (#02-36/38) and VivoCity (#02-235)
If your wardrobe spells Korean fashion, you’ll be buzzin’ to know that TWEE has recently launched its first flagship at the heart of Singapore’s shopping hub: Orchard Road. Brace yourself for changing room visits — there are over 400 styles catering to both men and women. Need to stock up on Korean beauty products? You don’t have to go far for SUPERFACE’s beauty must-haves; TWEE has got ‘em all. It doesn’t even stop there — its wide range of affordable, Korean-runway inspired collections and accessories are updated every month, so you won’t find the same thing twice!
TWEE, #03-16 to 21, 313@somerset, 313 Orchard Road, Singapore 238895
Korea’s answer to H&M, H:Connect isn’t a name you can miss, with stores all over South Korea, Taiwan, and now Singapore. It’s for men and women, with everything from trendy summer tops, skirts and dresses, as well as cool, comfy tees and jeans for us comfort creatures. Shout out to its collection of affordable dresses, including its loose floral dresses — searching for the perfect brunch dress just got way easier.
H:Connect, #01-101, Bugis Junction, 200 Victoria Street, Singapore 188021
For something more casual with both style and comfort, look no further than Korean footwear brand SPUR Urban Mine. Created with Asian women in mind, SPUR shoes are designed and handcrafted in Korea with cutting-edge technology that aims to provide wearers with the perfect fit for ultimate comfort. It’s range of footwear, including the tassel-embellished loafers above, can be seen on many popular Korean celebs including Girl’s Generation, Wonder Girls, Song Ji Hyo, Han Hyo Joo, Kim Nam Joo, and many more — so get your fangirl on!
SPUR Urban Mine, #02-26, Plaza Singapura 68 Orchard Road Singapore 238839, p. 6238 8363
Top fashion tip: never leave the house without a pair of cool shades to protect your eyes from the merciless Singapore sun (and to look absolutely fab too). Korean cult eyewear brand, Gentle Monster, goes way beyond your average optical stores for prescription spectacles and stylish, designer sunglasses. A hot favourite amongst celebrities such as model BFFs, Gigi Hadid and Kendall Jenner, it offers eye-popping sunnies in various styles and tinted glasses, including an eyewear collection collaboration with actress, the flawless Tilda Swinton. Oh, and did we mention that Gentle Monster’s Instagrammable interior is jam-packed with cool art installations?
Gentle Monster, #01-13, ION Orchard, 2 Orchard Turn, ION Orchard, Singapore 238801
Based in Singapore, Ksisters is the brainchild of Korean designer Jungmin who champions Korean fashion labels. Aiming to provide K-fashion addicts, Ksisters offers stylish designs made from quality fabrics at prices that won’t break the bank. Perfect for twinning with your mini-me, Ksisters also stock mother-daughter dresses and more from Korean indie brands, as well as Lebonbon, ILJ, and Vonbon.
Ksisters, available online
When it comes to getting down to business, Me-In is your go-to for an office wardrobe update. Designed by former Korean model and influencer, its collection of workwear essentials and dresses will have you looking boardroom chic — think pairing a cap-sleeved blouse with flared skirt, as well as a pair of mid-heel sandals and gorgeous ear dangles a la the photo above (you can cop them all at Me-In!).
Me-In, available online with shipping to Singapore
Ministry of Retail
For a definitive guide to authentic Korean fashion, Ministry of Retail is the one to check out. The whole online store and collections of ready-to-wear screams K-fashion, with direct-from-Korea brands such as STYLEONME and DINT. Giving girl-next-door vibes, its range of dresses, tops, bottoms and accessories are just what you need for a sweet, summery getup.
Ministry of Retail, available online
If you’re all about vintage fashion, but not as far as diving into the swingin’ sixties, check out Mischief. Paying homage to South Korea’s ‘90s arts and music scene, Mischief paces itself as a one-stop-shop for retro bomber jackets, crop tops and tracksuits that will keep you on top of your ‘90s street style A-game. Brb, we’re grabbing a shopping cart full of cool threads.
Mischief, available online with shipping to Singapore
Seriously, is there anything the cool kids of Seoul’s street style scene can’t do? Here comes 87MM — minimalist-meets-street-style where donning one of its bright neon tops with coloured trackies topped with a bucket hat will have you looking like the next athleisure demi-god on the streets. Versatile, its pieces are ace for both men and women — sharing is caring, right?
87MM, available online with shipping to Singapore
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