Giving goes global
While you’re decking the halls with boughs of holly, remember Christmas ‘tis also the season to be jolly – and there’s no better way to indulge in the festivities than celebrating the giving spirit!
3 Dec this year is #GivingTuesdaySG – an amazing charitable initiative (which totally gets our stamp of approval!) that encourages people to give throughout the holiday season, rather than just during the final days of the year. Backed by the United Nations Foundation, it was launched in the US last year by 92nd Street Y, a Jewish community and cultural centre in NYC. So it’s no coincidence that #GivingTuesdaySG is timed to follow Black Friday and Cyber Monday (we’re sure you shopaholics know the 2 biggest days of mass consumption in the US).
Plus, this all-inclusive, social media campaign makes layman participation easy-peasy. Get involved as an individual, a corporate entity, or as an organization – spread the word through the Big Three (Twitter, Facebook, and Instagram) with #GivingTuesdaySG, or start your own campaign (hold a donation drive, maybe even organize a volunteering day). Or you could simply just give – a dollar a day makes the world a better place!
With the top guns like MasterCard joining the fray – they’re matching employee donations dollar for dollar – you have no excuse to sit out on this one. So start spreading the word and get those charitable capers going!
Image Credit: #GivingTuesdaySG
