Event Details:
Wed, 30 Sep 2026
9am to 11am
The Nanson, Level 3, InterContinental Robertson Quay, 1 Nanson Road, Singapore 238909
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Tired of cold outreach, rising ad costs and chasing leads that go nowhere?
Customer acquisition is getting harder but the answer isn’t always spending more on advertising or sending more cold messages.
Join Locallista x The Launchpad SG for a practical, founder-focused session exploring alternative ways to find, attract and convert customers through trusted networks, partnerships, communities, referrals and smarter channels.
Hear real examples of what’s working, what isn’t, and how businesses are building sustainable customer pipelines without relying solely on paid advertising or traditional outbound sales.
No theory for theory’s sake. No generic marketing advice. Just real strategies, real examples and practical ideas you can put to work immediately.
Key takeaways:
- New customer acquisition channels you may not be using today and how to identify which ones are right for your business.
- Practical alternatives to cold outreach and paid advertising for generating qualified leads.
- A better understanding of referrals and recommendations and how to turn trust and word-of-mouth into a repeatable growth strategy.
- Partnership strategies that work how to identify potential partners, structure mutually valuable collaborations and access new audiences.
- Community-led growth tactics how to get in front of the right communities rather than trying to reach everyone.
- Ideas for turning existing customers, networks and relationships into new business without constantly starting from zero.
- A simple framework for prioritising your channels based on effort, cost, quality of leads and potential return.
- Actionable next steps you can take immediately to test 2–3 new lead-generation strategies in your own business.
The goal:
Founders, entrepreneurs and SME leaders who are:
- Looking for more qualified customers
- Finding traditional lead generation increasingly expensive or ineffective
- Tired of relying solely on Meta/Google advertising or cold outreach
- Looking to build more sustainable and relationship-driven growth
- Interested in partnerships, referrals, communities and alternative routes to market
Who should attend:
Leave the room with fewer ideas sitting in your notebook — and more ideas you can actually test next week.
About the facilitator:
Sharmin Reehman is a technology entrepreneur, growth strategist and community builder with 20+ years of experience in strategy, international business development and consulting. She is Managing Director of Locallista Singapore and Founder & CEO of Elev8te, working with businesses on growth, go-to-market and partnerships. She is also City Leader for Founders Live Singapore and an active startup mentor. With a passion for community-led growth, Sharmin brings a practical, founder-focused perspective on building relationships, winning customers and creating sustainable business growth.
