A month-long celebration of glamour and gifting, complete with immersive in-store moments, designed to make gifting magical, joyful, and unforgettable
This Christmas, experience the magic of giving through Victoria’s Secret Holiday Ever After – a glamorous in-store celebration that transforms holiday shopping into a crafted, feel-good journey. Victoria’s Secret invites shoppers to discover curated gifts, festive exclusives, and delightful moments throughout the season. Designed as an immersive Christmas Market, the campaign reimagines gifting as an art form – where every detail is infused with beauty, joy, and sparkle, and every purchase becomes a meaningful, elevated gesture of love and connection.
From 8 to 28 December 2025, Holiday Ever After comes to life across all Full Assortment* Victoria’s Secret stores in Singapore, bringing a consistent festive experience to every store. From enchanting décor and playful interactive moments to beautifully curated gift ideas and bespoke packaging, the campaign is created to delight shoppers at every turn – and make gifting feel as glamorous as receiving.
*Available only at Mandarin Gallery, Vivocity, ION Orchard*
As part of the Holiday Ever After campaign, Victoria’s Secret invites shoppers into a Christmas Market-inspired experience that turns every visit into a playful, personalised celebration of gifting.
Taking place from 8 to 28 December 2025, the festive experience will make its way across three Full Assortment stores – Victoria’s Secret at Mandarin Gallery (8 to 14 Dec), VivoCity (15 to 21 Dec) and ION Orchard (22 to 28 Dec) – with doors open daily from 11AM to 9PM.
Discover the Holiday Collection – Step into a curated gifting wonderland spotlighting festive essentials, from cosy sleepwear to luxurious fragrance picks, making holiday shopping effortless and inspired.
Play & Capture Festive Moments – Start your Holiday Ever After adventure with a dash of fun and sparkle: take on the Whack-A-Wish game by putting your reflexes to the test for a chance at bigger rewards, then swing by the Festive Studio to snap a complimentary festive photo strip (simply follow Victoria’s Secret SG on Instagram), personalise it with seasonal stickers, and bring home a sweet keepsake from your visit.
The Wrapping Suite – With any purchase, select from exclusive festive Victoria’s Secret packaging, ribbons, and personalised tags – so every gift leaves the store looking as beautiful as it feels.
Charm Bar – With a minimum spend of SGD $149, add a personalised flourish to your gifts by creating custom bag charms. Choose from a selection of festive charms to make each present uniquely yours.
