Forget cookie-cutter festive activities; here’s why we are spending Christmas season at Downtown East’s SmileyWorld Town this year.
Bored of the same ol’ Christmas festivities and events? This year, celebrate the season of merrymaking at Downtown East’s latest hotspot, SmileyWorld Town. Happening from now till 1 January 2024, SmileyWorld Town isn’t your run-of-the-mill holiday event. From giant foam Jenga to cute photo spots and fantastic shopping perks, an array of delightful activities await. Here are five reasons why you don’t wanna miss out on it.
1. Immerse in endless fun
From a 2m-tall giant foam Jenga setup to nostalgic claw machines, the sprawling space at Downtown East’s event square is nothing short of entertaining. Take a dive in the 5m-long ball pit packed with adorable SmileyWorld floats, or check out the interactive board that’ll bring a festive surprise to life. These activities are available daily from 10am to 9pm, so drop by whenever you need a dose of excitement!
2. Say cheese at cute photo booths
It’s not a proper celebration without snapping some cute memories, right? With six photo strip themes available – each in charming pastel shades and plastered with adorable smiley faces – head to the photo booth to immortalise your time at SmileyWorld Town. Each photo sesh costs $10; but take it from us, you’ll want more than just one!
3. Shop to your heart’s content
We get it, Christmas shopping may have slipped your mind amid the busyness, so now’s the chance to sneak in some last-minute presents. With a plethora of stores across beauty, health, fashion, electronics and more (including well-loved retailer Uniqlo and lifestyle one-stop shop The Green Party!), you’ll be ticking off your gift shopping checklist in no time.
4. Rack in rewards for your shopping
Wait, here’s more good news: stand to score exclusive SmileyWorld merchandise when you shop at any merchants (excluding NTUC Fairprice) in Downtown East. Simply spend a minimum of $50 (for NTUC members) or $70 (for Link members) to bag home SmileyWorld gift wrappers and one claw machine token. For a minimum spend of $80 (for NTUC members) or $100 (for Link members), make an additional $10 top-up to redeem a set of two SmileyWorld tencel pillowcases and one claw machine token. Shopping spree, anyone?
5. Snap selfies to score goodies
Attention all selfie kings and queens, this one’s for you. Wanna snag sweet prizes for your dazzling smiles? Scout out the SmileyWorld photo walls scattered around Downtown East, snap a photo or two, and post them on Instagram with the hashtag #DowntownEastSmileyWorld. You might just walk away with $60 worth of prizes, including exclusive SmileyWorld merchandise and $20 Downtown East vouchers!
It’s time for a Christmas season with fun, games and retail therapy: round up the fam and make your way to SmileyWorld Town at Downtown East this year-end for endless joy and celebrations, from 10am to 9pm daily!
Downtown East, 1 Pasir Ris Close, E!Avenue Level 3 Event Square, Singapore 519599
This post is in partnership with Downtown East.