Coach Restaurant Singapore review: New York chic meets seafood and steak

Coach Restaurant is open in Singapore! If Coach had a taste, this would be it – polished, indulgent, with a dash of New York chic.

Is the new Coach Restaurant in Singapore worth a visit? When a fashion house opens a restaurant, scepticism often follows. But this trendy brand has surprised me before – its previous cafe and bar launches delivered on more than just pretty plating, elevating the Keong Saik Road food scene.

Housed in Jewel Changi Airport with the sounds of the iconic Rain Vortex waterfall accompanying our meal (though you don’t get a view of the waterfall from here), this upscale yet cosy space is an homage to all things Coach. Expect sleek leather furnishings (it is Original American House of Leather, after all), memorabilia on the walls (including framed sketches of its popular arm candy), and even an NYC yellow cab hanging from the roof (a tribute to the city that started it all).

Behind the counter, the flaming grill caught my eye, with the Coach branding emblazoned across the smoker. The counter seats offer a perfect vantage point of all the blazing action, while the booth seats welcome intimate date nights or tête-à-têtes. There are also two tables at the end where the greenery from the Jewel Rain Vortex serves as a verdant backdrop.

As for the food, read on for everything I tried at this new restaurant in Singapore.

Coach Restaurant Singapore: Details at a glance

Best for: Coach fans, seafood lovers, and anyone looking for a New York-style restaurant at Jewel Changi
Prices: From $9 for starters, from $18 for raw bar bites, from $9 for New York classics, from $52 for grilled dishes, from $12 for desserts, from $12 for cocktails
Opening hours: Daily, 11.30am to 10pm
Address: Coach Restaurant, #01-207, Jewel Changi Airport, 78 Airport Boulevard, Singapore 819666

Raw bar indulgence

The raw bar is where the menu makes its first impression. Washington state oysters ($42) arrive with blackberry mignonette and grated horseradish that offsets the brininess. Next, the jumbo shrimp cocktail ($30) was a memorable morsel with a dash of spiciness that hits at the first bite and lingers, lifted by a hint of aromatic rosemary.

For a taste of a New York bagel, order the black and white bagel ($18). It’s a perfectly toasted bite that went deliciously well with the dollop of caviar and cream cheese inside. I’d wanna add a dash of chives to complete this bite, but that might just be me being picky.

The classic steak tartare ($28) came shaped like the Coach logo. This dish looks like it was made for Instagram, but it surprises with substance: finely chopped USDA beef tenderloin, fresh egg yolk and relish, served with a toasted white loaf. Mix well and add a heaping spoonful of beef to a slice of toast for a perfect bite.

Starters worth the splurge

I heard that the Maryland crab cake ($30) was one of the faves of a staff member, and I could see why. They don’t skimp on the crab meat. Each forkful was meaty and rich with no filler, spiced with the American-favourite Old Bay seasoning. It’s best enjoyed with a squeeze of lemon and a swipe of housemade tartare.

Even the greens hold their own: the Caesar salad ($18) was a solid take on a classic. It came with enough of the savoury anchovy dressing to make the baby gem lettuce taste exciting – even among the seafood and meats.

New York classics, Coach-style

Coach’s take on New York staples are worth all the calories. If you’ve ever wanted a taste of the famed New York pizza without a flight out, now’s the chance with the Coach Restaurant’s launch in Singapore. The NY slice ($9) offers a light but satiating bite of New York’s thin-crust pizza with the ideal balance of tomato and mozzarella.

Then there’s the scene stealer: the chicken bucket ($28), presented in a stylish leather bucket complete with the Coach leather story patch. Pleasingly, the flavour holds up to the presentation. All five pieces of chicken were tender, juicy drumsticks – with not a tough piece in sight.

The secret to the succulent bites? Each piece is brined for 24 hours before being fried, served with a trio of sauces (hot honey, ranch, and hot sauce) that pack a punch. Psst: the hot sauce would make any spice-loving Singaporean proud.

Restaurants

New restaurants in Singapore: November 2025

From the grill: Surf wins over turf

The USDA black angus steak ($40) checks the boxes but doesn’t quite steal the spotlight. It’s seasoned with salt and comes with a deliciously roasted garlic bulb. A smear of mustard and garlic provided the ideal condiment to enjoy each slice. That said, this wasn’t a must-try in my books. The lobster, though, was another story…

I’d hazard a guess that even if you’d typically pick steak over seafood, the Maine lobster ($95) would still win you over. Tender and smoky, it features slight char and the perfect firmness, topped with a mild black pepper sauce. Don’t skip a spritz of lemon juice, as the acidity cuts through any heaviness and adds a delicious tang. This dish does sport a high price tag, but I reckon it’s worth the splurge if you’re a lobster fan.

The mains were complemented by sides like the creamy sweet corn and jalapeno ($12). If you like elote, you’ll love this. It’s like having Mexican street corn without having to bite the corn off the cob. The duck fat French fries ($8) were also a good complement to the meal, with an enjoyable crunch. That said, if I could only pick one side, I’d choose the former.

Sweet treats you can’t miss

The NY-style cheesecake ($16) is a must-try dessert, but I’d recommend splitting it amongst two or three people as it’s a huge slice. Rich and dense without being overwhelmingly cheesy (as ironic as that sounds), this creamy bite features a dash of savouriness that cuts through the intensity of the cheesecake. The perfect complement to each spoonful? The blueberry compote, with its syrupy sweetness, and the thick crumble base that adds a delightful crunch.

Lastly, the flaming PB&J bombe Alaska ($18) sees a flaming meringue torched table-side. A slice into the flaming sweet treat reveals lashings of peanut butter and jelly hidden within. The slightly tart jam balanced out the creaminess of the peanut butter, while the meringue provided a fluffy outer shell with a hint of char. A thin layer of sponge at the base completes this nutty, tangy, and sweet rendition of the classic bombe Alaska.

Is Coach Restaurant Singapore worth a visit?

I’d say yes for Coach fans and seafood lovers. For a steakhouse-style restaurant, I’m surprised that seafood dishes edged out the steak, but that goes to show that you never know until you’ve had a taste. Of the items I’ve tried, the Maryland crab cakes, Maine lobster, jumbo shrimp cocktail, and fried chicken bucket were the standouts.

For a designer dining destination, the price tags on some dishes are on the higher side as you’d expect – but they aren’t wildly exorbitant. It’s worth the splurge for a special occasion. You can also pop in for a drink to get a feel of the vibes: as with the Coach Bar at Keong Saik, the martinis start from an accessible $12.

Polished, indulgent, and with a dash of New York chic, Coach Restaurant’s debut in Singapore has more hits than misses – I’d say it’s worth a peep.

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