
For those of you with an eye for fresh fashion and accessories, check out these independent fashion boutiques scattered around Central for your shopping pleasure
Shopping is one of our greatest vices at Honeycombers Hong Kong, we want it all, from unique bags, stylish swimwear to colourful jewellery. Check out our top picks for the best fashion boutiques in Central that will fix your fancy and shop stylish clothes, accessories, shoes, and loads more!
Fashion boutiques in Central we love
1. Dress like a local with Goods of Desire (G.O.D.)

Originally a small retail shop in Ap Lei Chau, Goods of Desire (G.O.D.) has grown to be one of the most well-known fashion and lifestyle brands in Hong Kong. Children T-shirts, female Qipaos, male slippers, leather cases… You can find all kinds of unique fashion design that reveals the vibrant modern culture with contemporary elements.
Goods of Desire (G.O.D.), G/F & 1/F, 48 Hollywood Road, Central, Hong Kong, p. 2805 1876
2. Find handcrafted pieces at Blind by JW
Founded in 2012, Blind by JW is a local fashion brand that blends Chinese culture into their unique designs. From pyramid-shaped backpacks to asymmetric skirts, and puff sleeve crop top to floral face masks, all their products are carefully crafted to ensure a one-of-a-kind style. If you carry their seaweed printed bag around, you will definitely gather everyone’s attention on the street.
Blind by JW, H306, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong
3. Shop affordable luxuries at Sau Lee

Looking for an eye-catching dress or gown to slay the stage? Sau Lee’s extensive collection of female wear will make you feel sexy in no time. Timeless and feminine, Sau Lee’s clothing ranges from silk robe and satin gown to sequin pants and cropped blouse. Inspired by the East meets West philosophy, Sau Lee’s fashion flatters female curves that will surely boost your confidence.
Sau Lee, Shop H308, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong
4. An under-one-roof shopping experience at Ionic

Did you even know that Central is home to an uber cool lifestyle concept store? Ionic’s concept itself is sure to make you want to check it out. It’s a one-stop shop that helps customers create looks for different occasions, so it carries everything from ready-to-wear to accessories, such as fascinators, hats and jewellery. Ionic also carries organic skin care, mineral make-up products and organises make-up consultations and workshops to help customers look gorgeous.
Ionic, G/F, 123 Wellington Street, Central, Hong Kong, p. 9253 2006, 中環威靈頓街123號地下
5. Mix and match high-street fashion at Thei

If brands like Antipodium and Etre Cecile tickle your fancy, then Thei is the store for you. Featuring a long list of designer labels from Europe, owner Tsun Hei is always on the look-out for potential young fashion designers with a unique concept. From vintage-inspired postcard pants to romantic, floral-print blouses, you’ll definitely turn heads with the elegant collection available at Thei.
Thei, G/F, 10C Aberdeen Street, Central, Hong Kong, p. 2615 2890, 中環蘇豪鴨巴甸街10號C地下
6. Shop sustainable boho chic at Aanya
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Summer days are incomplete without boho beachwear. Aanya curates comfortable and stylish jumpsuits, shorts, and lounge pants that will grab all the attention when you’re making your way downtown. Their signature saree silk print and mandala inspired clothing make you feel and look like a goddess! They also provide needle piercing services where you’re in the safe hands of certified local ear piercer and tattoo artist Alicia LK.
Aanya, G/F, 67 Hollywood Road, Central, Hong Kong
7. Tailor-make a cheongsam at Linva Tailor
When it comes to the most experienced cheongsam purveyors in Hong Kong, Linva Tailor founded in 1965 has to be on your list. While you can simply go and shop pre-made pieces at Linva Tailor, regular customers often bring in their own silk to have their cheongsam tailor-made. Schedule several fittings at Linva Tailor to find the perfect curvature. Your one and only cheongsam will be yours in around two months!
Don’t miss our full guide on where to shop cheongsams in Hong Kong.
Linva Tailor, G/F, 38 Cochrane Street, Central, Hong Kong, p. 2544 2456
8. Embrace eco-friendly ensembles at Philippe Le Bac

The inspiration behind the collection of Philippe Le Bac is effortless Parisian chic. Expect lots of cool silk and bamboo jersey in both bright and earth tones, with floral prints to brighten up your look. And of course, being French, they’ve incorporated touches of blue, blanc, rouge and marine-inspired stripes. Not wanting to leave anyone in the family out, Ionic has a limited collection of children’s clothing — with batik print playsuits for little girls to match their mums’ maxi dresses and matching cashmere hoodies for Dads and their little ones.
Ideal for the hot and humid Hong Kong summers, customers will love the natural fabrics available, with silk tanks and shirts being particular favourites. The bamboo and milk jersey pieces feature the wonderful quality of being a natural anti-perspirant and keeping the skin cool. This eco-friendly material is sustainable, light and comfortable, as well as being stylish.
Philippe Le Bac, G/F, 44 Hollywood Road, Central, Hong Kong, p. 852 2576 0868, 中環荷里活道44號地下
9. Unique pieces from up-and-coming brands at ABoutique

The inspiration behind ABoutique is to introduce up-and-coming brands to customers every season, which buyer Jeannie Wong sources during her international buying trips. Mainly importing brands from America and Europe, their collections focus on day-to-night wear, as well as office wear and the super trendy cold-shoulder shirt tops.
ABoutique, G/F, 19 Aberdeen Street, Central, Hong Kong, p. 2851 6055, 中環蘇豪鴨巴甸街19號地下
10. Bring back some vintage Rock N Roll at BANG! BANG! 70’S

Located on Aberdeen street, BANG! BANG! 70’S is a fashion boutique in central that pays tribute to the rock and roll decade. Find iconic 70s outfits like denim jackets, leather jackets, vintage designer bags, colourful silk scarves and banging thick-rim shades.
BANG! BANG! 70’S, 1/F, 16A Aberdeen Street, Central, Hong Kong, p. 6461 7448, 中環蘇豪鴨巴甸街16號A 1樓
11. Show pre-owned beauties some loving again at Hula
Shop the best designer womenswear for less at Hula whilst helping to save the planet one sale at a time. The majority of the items are hardly worn, and how satisfying is it to find a bargain on a piece by one of your favourite designer? You can find anything and everything at Hula and you can even become a seller of your own pre-loved babies!
Check our list of places to shop pre-loved clothing for more.
Hula, 56-58 Hollywood Road, Central, Hong Kong, p. 2544 1211