Handcrafted jewellery, small-batch clothing and a brand that gives back. Here's why you'll want to visit Ananda Soul's three Bali boutiques.
There are plenty of places in Bali to shop for beautiful jewellery and clothes. But if you’re after something that’s more than just a piece to wear, put Ananda Soul on your radar. This Bali-born jewellery and clothing brand has been making beautifully crafted creations since 2008, combining contemporary designs with meaningful symbols, natural materials and skilled local craftsmanship.
Founded by German designer Christina Zipperlen, who has called Bali home for almost two decades, Ananda Soul has grown into a much-loved local brand with boutiques in Ubud, Uluwatu and Sanur. From the handcrafted jewellery and small-batch clothing to the work it does with the local community, Ananda Soul shows that beautiful design and positive impact can go hand in hand. Here’s why I think it deserves a visit (or a few) the next time you’re in Bali.
Key details on Ananda Soul
Instagram: @anandasoulcreations
Best for: Bali-made jewellery, relaxed luxury clothing and meaningful gifts.
What to buy: Handcrafted jewellery in recycled precious metals, natural stone pieces and the small-batch clothing collection.
Good to know: Ananda Soul donates 10% of its profits to charitable causes in Bali, so a purchase here also supports the local community.
Local tip: You can shop Ananda Soul online, but for the full experience, head to one of the three boutiques where you can try pieces on and chat to the team about what each design means.
Store addresses: Jl Dewisita No. 8, Ubud; Jl Labuansait, Pecatu, Uluwatu; Jl Danau Tamblingan, Sanur.
Opening hours: Daily, 10am – 9pm.
Shop online: www.anandasoul.com
Bali-made jewellery designed to mean something
Jewellery is at the heart of Ananda Soul, and this is a brand I’d happily browse for far longer than I should. Think delicate necklaces, sculptural earrings, stackable rings, bracelets and talismans, all designed to feel easy enough for everyday wear yet special enough to become part of your permanent collection.
As a writer, I love that each piece has a story behind it. It gives a sense of intention to wearing the jewellery, beyond how good it looks. You’ll find designs representing love, protection, strength and transformation, which makes them work as a personal keepsake or a gift. The pieces are handcrafted here in Bali using certified recycled precious metals and thoughtfully sourced stones, so what you take home is contemporary, personal and truly wearable.
Most recently, they added a collection of certified recycled 18-carat solid gold jewellery to its Bali boutiques, paired with certified fair trade gemstones such as sapphire, emerald and ruby. The collection will launch online in October, so keep your eyes peeled…
The clothing collection you’ll only discover in store
Here’s something I didn’t know before walking into one of the boutiques: Ananda Soul also has its own clothing collection too. It’s relaxed luxury apparel designed to sit alongside the jewellery, and I fell in love with the designs the moment I saw them floating on a wooden rail. The easy, elegant silhouettes work beautifully in Bali’s tropical climate, and most of the collection is made in small batches using natural and organic materials and dyes.
There’s something very appealing about the understated approach. Rather than chasing fast-moving trends, the collection focuses on timeless pieces that slot into a wardrobe you already own. And because the clothing is only available in the Bali stores, visiting one becomes part of the experience. Browse the jewellery, try a few things on and see what works together, whether you’re in Ubud, Uluwatu or Sanur.
Beautiful designs with a bigger impact
The jewellery and clothing at Ananda Soul might be what caught my eye, but it’s the story behind it that makes it extra special. Giving back has been part of the brand since the beginning, with a particular focus on creating opportunities for mothers in the local community. Ananda Soul provides flexible, fairly paid work for local mothers, and supports education for children across Bali.
The brand also donates 10% of its profits to charitable causes, including the Bali Children Foundation. There’s a clear line between the business, the people who make its products and the community around it.
For me, that makes buying a piece feel so much more meaningful. You’re not simply taking home something beautiful from Bali. You’re supporting a Bali-born business that has made its relationship with the island and the people here part of how it works.
My final thoughts on Ananda Soul
Confession: I don’t love shopping. But Ananda Soul’s stores make me want to go back again and again. The pieces are gorgeous, the clothing is easy to wear in the heat, and being able to hear the story behind a design straight from the team makes the whole thing feel less like a transaction.
So if your idea of Bali shopping is less tourist souvenir and more pieces you’ll wear for years, make time for Ananda Soul in Ubud, Uluwatu or Sanur. I have a feeling you’ll find something you won’t want to leave the island without.
FAQs on Ananda Soul
Where are Ananda Soul's boutiques in Bali?
Ananda Soul has three boutiques in Bali: Jl Dewisita No. 8 in Ubud, Jl Labuansait in Pecatu, Uluwatu, and Jl Danau Tamblingan in Sanur. Each store stocks the full jewellery and clothing collection, so you can browse, try things on and shop in person at any of the three.
What are Ananda Soul's opening hours?
Ananda Soul's boutiques are open daily from 10am to 9pm.
Does Ananda Soul sell clothing as well as jewellery?
Yes. Alongside its handcrafted jewellery, Ananda Soul carries a small-batch clothing collection made with mostly natural and organic materials and dyes. The clothing is designed to be relaxed yet elegant, suited to Bali's tropical climate, and is available to try on in-store at all three boutiques.
What is Ananda Soul's jewellery made from?
Ananda Soul jewellery is handcrafted in Bali using certified recycled precious metals and thoughtfully sourced gemstones. Each design carries its own symbol or meaning, from love and protection to strength and transformation.
Can you buy Ananda Soul online?
Yes, Ananda Soul's jewellery and clothing are available to purchase online. For the full experience, though, visiting one of the Bali boutiques lets you try on pieces in person and hear the story behind each design from the team.
How does Ananda Soul give back to the local community?
Ananda Soul donates 10% of its profits to charitable causes, including support for the Bali Children Foundation, and provides flexible, fairly paid work for mothers in the local community. Every purchase contributes directly to this ongoing impact.