This June, for the launch of Born in Roma Purple Melancholia, Valentino Beauty continues its exploration of legendary nights and the emotional power of gathering by hosting its “House Party” experience in Singapore. From 5 June to 14 June 2026, CQ @ Clarke Quay becomes home to an immersive popup where nostalgia is reimagined as a creative force, bringing together fragrance, beauty, music and local culture.
First introduced in London for the global launch of the new Born In Roma Purple Melancholia, the Singapore edition reimagines the “House Party” through the city’s own visual and emotional language, where nostalgia collides with a bold contemporary spirit. Inspired by the formative energy of 90s and early-2000s gatherings, the experience transforms collective memory into a creative force, inviting guests to slip into new personas and express themselves.
Familiar rooms are reinterpreted through a distinctly nostalgic lens – from the Living Room and Kitchen to the Teen’s Room and Master Bedroom – layered with retro broadcast textures, lived-in details, music, fragrance and beauty moments. Blurring past and present, the House becomes a space of intimacy, self-expression and connection, where beauty, culture and emotion unfold through the city’s own rhythm of gathering.
On 6 June and 13 June, the space transforms further into a music-led gathering, featuring a curated line-up of guest DJs from across the region. The sessions will unfold across both daytime and evening sets, inviting guests to move through the House in a different rhythm as music, beauty and culture collide. Entry to the DJ party days will be complimentary via registration on Eventbrite starting 26 May, with tickets serving as reserved time-slot access due to limited event capacity.
