In Singapore, the way brands work with influencers and KOLs is evolving quickly.
What used to be simple, one-off collaborations are now expected to do more: build trust, drive real engagement, and contribute to long-term brand growth.
But many founders are still navigating questions like:
— How do you find the right creators?
— What makes a collaboration actually work?
— And how do you move beyond transactional partnerships into something more meaningful?
In this roundtable-style AMA, we’re opening up an honest conversation around the creator economy in Singapore — bringing together founders and creators to share real experiences, perspectives, and insights on collaborations that go beyond a single post.
What we’ll explore:
— How brands in Singapore are working with influencers and KOLs today
— What creators actually look for in brand collaborations
— How to approach partnerships with more intention and strategy
— What makes a collaboration perform (and what doesn’t)
— How to build long-term, mutually beneficial relationships
Key Takeaways:
— How to identify the right influencers/KOLs for your brand (beyond follower count)
— How to structure collaborations that feel authentic — and convert
— What Singapore-based creators value when choosing brand partners
— How to turn one-off campaigns into ongoing relationships
— How to measure the real impact of your collaborations
Meet the Facilitators:
Marion Muller
Content Creator, Social Media Coach & Speaker
Marion is a Swiss-born, Singapore-based content creator who shares the best of the city through a fresh expat lens.
Through engaging, high-performing videos, she brings to life Singapore’s food, lifestyle, culture, and everyday experiences — highlighting what makes the city so unique. Today, she has built a community of over 180,000 followers across Instagram, TikTok, and YouTube, made up of people who are curious about local discoveries and life in Singapore.
Beyond content creation, Marion is also a social media coach, working with brands and creators to grow through strategic storytelling, strong content, and audience-first thinking. She is currently building her presence as a keynote speaker, sharing her journey of moving countries, starting from scratch, and turning uncertainty into opportunity.
At the heart of her work is a simple intention: to show how much there is to love about Singapore, while helping others grow and take bold steps in their own path
Daisy Anne Mitchell
Founder / Creative Director, ANGMORE Media
Daisy Anne Mitchell is a Singapore-based content creator, performer, and founder of ANGMORE Media, a consultancy redefining creator education by centring strategy, negotiation, and long-term career sustainability — while helping brands make content that resonates with real people. A third-culture kid raised in Singapore and born in the UK, Daisy brings humour, cultural fluency, and lived experience to everything she creates.
Outside of content and coaching, Daisy hosts, speaks, and performs in musical theatre productions across Singapore
