Who says working out has to be all work and no play?
This October, The Magnum Ice Cream Company (TMICC), in partnership with Sentosa Development Corporation, is bringing a fresh twist to fitness with HIIT the Beach, a new beachside experience at Palawan Beach that combines energetic challenges, playful experiences and the simple joy of ice cream.
HIIT the Beach reimagines the traditional fitness circuit as High Intensity Ice Cream Training. Free and open to the public from 24 October 2026 to 31 January 2027, the experience invites beachgoers, families, friends and fitness enthusiasts to step into a workout playground where “move. play. chill.” come together.
At the heart of HIIT the Beach is an immersive circuit featuring eight interactive zones, each bringing TMICC’s portfolio of ice cream favourites to life through a series of fun, high-energy challenges. Across the circuit, participants will encounter TMICC’s much-loved ice cream brands, including Magnum, Ben & Jerry’s, Wall’s, Cornetto and Calippo, with each zone offering a different challenge and a new way to play.
After the workout, it’s time to slow things down at the Cooldown Isle – a dedicated space for visitors to relax, recharge and enjoy the beach, sea and open skies. Featuring parasols and seating, the space offers the perfect spot to kick back with an ice cream treat after completing the circuit. Visitors can also discover larger-than-life ice cream installations, photo-worthy moments and co-branded TMICC and Sentosa merchandise, including limited-edition pieces created specially for HIIT the Beach and available for purchase.
Best of all, HIIT the Beach is completely free and open to the public, so round up your friends, family or workout buddies and get ready to sweat, play and chill by the beach.
