What does it mean to build a sustainable business today — in a world that’s rapidly being shaped by AI?
This conversation brings together founders of sustainable and conscious businesses – both product and service – to explore how purpose-driven businesses can evolve without losing their values.
From conscious consumption to ethical production, and now to AI-driven efficiency — the landscape is shifting. The question is no longer whether to adapt, but how to do so while staying aligned with what you stand for.
Moderated by Eunice Yeo, Artist & Founder, Peace of Art SG / Sustainable Markets SG and Kriti Gupta, Founder of Nimbu; this session will unpack how business owners can navigate sustainability, innovation, and technology — without compromising on integrity, creativity, or impact.
This will be an honest, grounded, round-table conversation for those building businesses that care about both growth and responsibility.
Key Takeaways:
1. Rethinking Sustainability In A Turbulent World: How sustainability evolves as the geopolitical landscape and macroeconomic scenario creates challenges and opportunities.
2. Where AI Supports (Not Replaces) Human-Centred Brands: Understanding the balance between automation and maintaining authenticity in purpose-led businesses.
3. Building A Business That Stays Aligned As It Grows: How to scale without diluting your values — and the trade-offs founders need to navigate.
4. Conscious Consumerism When Clicks Become Paramount: What today’s consumers expect, and how sustainable brands can continue to stay relevant and trusted.
5. Practical Ways to Integrate AI Without Losing Your Brand Soul: Simple, actionable ways to use AI to support your business — while staying rooted in your mission.
Meet the Facilitators:
Eunice Yeo
Artist & Founder, Peace of Art SG / Sustainable Markets SG
Eunice Yeo is an artist and the founder of Peace of Art SG, a platform that bridges art, community, and impact. She has raised over $1.5 million for vulnerable children through her initiatives, including 60 Lights, One Future (2025), a ground-up giving movement that raised over $468,000, and Christmas Together (2026), an upcoming large-scale initiative reimagining how festive markets can integrate sustainability, philanthropy, and experience.
Her work sits at the intersection of beauty and responsibility, exploring how creative practice, community participation, and business can come together to create change.
Kriti Gupta
Founder and CEO, Nimbu
Kriti Gupta is the Founder and CEO of Nimbu, Asia’s first circular fashion brand for the whole family. She has grown the business by over 200% year-on-year, earning features in Vogue and Tatler, and winning the Honeycombers Sustainability Award for Best Sustainable Kids’ Wear brand in Singapore two years in a row. Through Nimbu, she has helped divert over 2,000 preloved pieces from landfill while expanding across Singapore, Malaysia, and India.
