TikTok isn’t just for trends – it’s also a powerful tool for growing service-based businesses, too.
Join Marcus Yeo, Strategic Account Manager at TikTok, for an afternoon session designed to help you move from endless scrolling to intentional strategy.
Discover what actually works for service-led brands on TikTok, how to reach the right audiences, and the type of content that converts.
Expect practical insights, myth-busting moments, and a playbook you can use to make TikTok work for your business in 2026.
Key Takeaways:
1. TikTok Demographics Myth-Busting
Many service-based businesses assume TikTok is only for Gen Z or “fun” brands. In reality, TikTok’s audience has matured, with strong engagement from working professionals and decision-makers—making it a viable channel for services too.
2. Awareness vs. Conversion Misconception
Another common belief is that TikTok is only good for brand awareness. But with precise targeting and TikTok’s ad solutions, service providers can drive real conversions, leads, and inquiries—not just views.
3. Content That Works for Services
Service-based businesses often think they lack “visual products” to showcase. In fact, solutions-focused, educational, or testimonial-driven content performs well, helping to build trust and authority.
About the Facilitator: Marcus Yeo
Strategic Account Manager at TikTok
Marcus drives business growth across Singapore, Malaysia, and the Philippines.
With deep expertise in both commerce and service-based verticals, Marcus has led the success of six-figure campaigns, helping more than a thousand brands scale through data-driven strategy, creative storytelling, and full-funnel performance solutions.
He brings insights from turning cultural trends into business results, making him a key partner for brands looking to thrive on TikTok.
