A practical session on turning your Google Business Profile into a fully optimised ‘digital business card’ to drive visibility, trust, and customer action.
Key takeaways:
– Get the basics right: Define your category, description, and location, and keep contact details and opening hours accurate
– Category is the single most important ranking factor: Be as specific as possible with your primary category, and add secondary categories to extend reach
– Bring your business to life: Show it with photos and video, share it through posts, and engage by responding to every review
– A complete profile is a living profile: Activity signals to Google that your business is active and more likely to show
– Learn and adapt: Read your performance dashboard to see how customers find you and interact
About the facilitator:
Dina Vickermann, Google Business Profile consultant
After 19 years in the media industry and 7.5 years at Google Germany, Dina saw firsthand that businesses were often struggling for hands-on, dedicated support for their Google Business Profiles – the type of personalised expertise that isn’t available through standard support channels. She founded Nearby Impact to bridge that gap. Her mission is simple: to help all kinds of businesses take full control of their digital business card so they can show up exactly where their customers are looking.
