Alexandra Beggs, the founder and creative director of A Common Thread, a multi-disciplinary creative studio that builds beautiful brands, experiences and interiors, has design etched in her DNA. Leading her team in creating original brands and evocative interiors for clients across a multitude of industries, Alexandra also helms the studio’s lifestyle goods line, A.C.T. Essential. Graduating from Monash University, Alexandra has worked for hospitality studios like Hirsch Bedner Associates and Blink Design. With her personal style inspired by the cities she’s worked in, Alexandra brings depth and authenticity into her craft. She is also an advocate for health and wellness.