
At the heart of Founders Beauty is a belief in nature’s innate power to heal and nourish.
What if your skincare routine could help you cultivate a deeper connection to nature? That’s the driving philosophy behind Founders Beauty, a wellness-inspired brand stemming from Sonam Uttamchandani’s deeply personal journey to overcome an autoimmune condition. In this interview, we uncover the passion and purpose that propelled Sonam to create this transformative brand.
An interview with Sonam Uttamchandani of Founders Beauty
What’s the backstory of Founders Beauty?

I was facing an autoimmune condition that brought about fatigue and relentless adult acne, but this ended up being a turning point in my life, as I transformed my adversity into purpose. Becoming fed up with synthetic products, I’ve come to embrace the philosophy, “If you can eat it, you can put it on your face.” Thus, I began creating potent, natural skincare products from simple pantry ingredients. This culminated in an amazing collaboration with a lab in New Zealand.
From this journey of resilience and innovation, emerged Founders Beauty – a skincare brand focused on purity, efficacy, and dedication to harnessing nature’s transformative power for health and wellness.
What makes Founders Beauty stand out from the other skincare brands in Hong Kong?

Founders Beauty distinguishes itself in Hong Kong’s skincare market as a wellness-inspired brand that blends the transformative power of nature with a deep commitment to holistic self-care. Reflecting our dedication to both skin health and overall well-being, our every product is crafted with carefully selected natural ingredients, free from harmful synthetics. Born from my personal journey, Founders Beauty embodies authenticity and purpose, offering more than just skincare; I hope it inspires a lifestyle centered on wellness and conscious living. By seamlessly merging innovation with nature, our brand aims to empower individuals to nurture their skin while embracing their unique, natural beauty.
What do you love the most about running your own business?

What I love most about running my own business is the freedom to lead with love and intention in everything we do. It’s incredibly fulfilling to shape a brand that stays true to its mission: empowering everyone to cherish our planet and its extraordinary ability to heal. Every decision, from sourcing ingredients to creating formulations, aligns with this purpose. Knowing that we’re not just crafting skincare, but also inspiring others to welcome conscious living, brings immense joy. I see it a privilege to be able to build something meaningful that connects so deeply with people while honouring the transformative power of nature.
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This post is in partnership with Founders Beauty.