Skincare meets wellness, AI transforms the digital beauty landscape, and the clean girl aesthetic gets a glam upgrade - these are 2024’s top beauty trends.
Revamp your routine as we dive into the hottest beauty trends of 2024! From scalp care stealing the spotlight to the resurgence of nostalgic blue hues and embracing the Pantone Colour of the Year, 2024 promises a fresh take on beauty that goes beyond the surface. Discover the top 2024 trends shaping the beauty narrative.
We unlock the best beauty trends of 2024
1. Is scalpcare the new bodycare?
Hair loss, dry or oily scalp, dandruff… the unholy trinity of hair woes continue to haunt us. After seeing heightened interest in the body care regime last year, scalp care will take the spotlight in 2024. From homemade blends incorporating pantry ingredients like rosemary and aloe vera to brands introducing new steps to the humble shampoo and conditioner combo, your scalp will be receiving extra TLC.
The Ordinary’s Glycolic Acid 7% Toning Solution (known for clearing a flaky, itchy scalp) continues to sell like hotcakes while brands like Briogeo and Aromatica have introduced rosemary pre-wash oils and treatments to their collection. We also love Virtue Labs’ Exfoliating Scalp Treatment.
2. Concert makeup looks will continue shining
@clara.slays IN HONOUR OF MOTHER COMING TO SINGAPORE!! I filmed this when she started the tour and told myself i’ll post it when she announces sg dates LONG LIVE INDEED. #sgbeauty #erastoursingapore #taylorswift
Part of the concert experience in the TikTok era is the stunning makeup looks we’re gifted with. From Harry Styles to Taylor Swift to Coldplay, we’re totally here for the OTT eyeshadow shades, graphic liner, poppin’ glitter, bejewelled gemstones and classic red lips. Singaporean content creator @Clara.slays has a whole playlist dedicated to T-Swift-inspired makeup while @Claraventuss creates a sweet ‘lover’ makeup look.
3. Say hello to holistic skincare where beauty meets wellness
In the ever-evolving landscape of beauty trends in 2024, the spotlight is turning towards holistic skincare routines that go beyond the surface. Elevating your skincare game now involves embracing wellness practices right in the comfort of your home. Once confined to spa visits, self-care sessions are now infused with the rejuvenating benefits of lymphatic drainage, gua sha, and even at-home cupping. Brands like Daily Habits and local beauty brand Est.lab offer face and body cupping kits, facial reflexology wands, jade rollers, gua sha, eye-revitalising massagers, and sculpting beauty tools.
4. We welcome AI and its realistic filters
@megdiem Answers at the end!! #coloranalysis #findyourcolorswithmeg #coloranalysisfilter #grwmeg #megdiem #colorseasons
Say hello to the future of beauty in 2024: AI and realistic filters are taking the digital beauty realm by storm. Platforms like TikTok are rewriting the beauty script with cutting-edge technology. Think colour theory mastery and realistic filters that effortlessly enhance your features without costing a thing. Now, you can experiment with different makeup looks, eyebrow shapes and hair colours to envision how you’ll look before making your next purchase.
5. Skincare-makeup hybrids are here to stay
The line between skincare and makeup continues to blur, ushering in a new era of multitasking products. The rise of skincare and makeup hybrids reflects a modern approach to beauty, where efficiency meets efficacy.
Tinted moisturisers donning SPF protection and serums seamlessly woven into foundations – these are the heroes in our beauty arsenal. Cleansing balms and makeup removers packed with the good stuff not only dissolve the day’s makeup but also nurture the skin. And let’s not forget the multi-colour sticks, adorning cheeks, eyes, and lips with a blend of hues.
6. Nude is out, colour is in
The winds of change are blowing away the glossy, nude aesthetic, making way for colours reminiscent of the 2000s beauty renaissance. After the resurgence of no-makeup makeup looks in recent years, the beauty scene turns to colour again.
Coloured lips are reclaiming the spotlight with two-tone lips, where dark lip liners meet lighter lipstick shades – think along the lines of the viral va-va-voom cherry cola lips. From shades of red spanning siren red to vampy to glittery lips, diversity is key. Go ahead and add a touch of silver shimmer and experiment with accentuated colours.
7. The clean girl aesthetic gets a soft glam upgrade
One of our favourite beauty trends in 2024 is levelling up the clean girl aesthetic with a soft glam touch. It’s simply adding a subtle pop of colour to your polished look, with peachy tones stealing the show as Pantone’s Peach Fuzz takes the stage and pretty-in-pink blushes to give you that rosy glow. Think of it as a blend of simplicity and a hint of colour with highlighters, blushes, eye shadow and lip colours.
We’re reaching out for Korean beauty brand Dasique’s Blending Mood Cheek kits in Berry Smoothie and Peach, Catkin’s versatile eyeshadow palettes, and Colorgram’s Juicy Blur Tints in Cooling Strawberry and Spring Peach.
8. Go bold in blue
Guess what’s making a dazzling comeback in 2024? The iconic 60s to 90s blue and aquamarine makeup trend that once graced our mothers’ makeup stashes! So go ahead, dust off that nostalgic blue eyeliner, mascara and pastel blue eyeshadow, because it’s time for a blast from the past to take centerstage. Embrace the retro vibes, experiment with bold hues, and let the 90s resurgence add a pop of colour to your beauty routine.
9. We’re calling out the content creators
@robertwelshmua Sometimes i may seem abit harsh … but i was just trying to warn you all 😂 #makeup #influencergasp #influencers #mua #makeupartist #robertwelsh
Let’s be real, we’ve all been there – scrolling down to the comments section to uncover the truth when a makeup influencer is singing praises about a new product. Consumers today are savvy, and they can spot sponsored content from miles away. This also rides on the ‘de-influencing trend,’ where we’re all about cutting through the hype and seeking genuine opinions.
As the beauty scene evolves, so does the demand for transparency, making 2024 the year of smart consumer choices and the rise of authenticity in beauty content.
So, which of these is your favourite beauty trend of 2024?
