Founder of Sigi Skin
I believe I make an impact in the charity organisations that Sigi Skin has collaborated with. We've always been giving back to society such as donating 10% of our proceeds to a women-led charity and the Breast Cancer Foundation.
Tell us your story, how did you get here?
It all started when I was in Seoul pursuing a beauty course with Jung Saem Mool. I realised that the beautiful, glowing skin I was used to seeing on screen wasn’t achievable from makeup alone. I set out to achieve the Korean glass skin look with makeup but soon realised beautiful skin starts with skincare.
Most beauty companies plan multiple launches a year to keep things fresh and maintain hype and momentum for the brand. However, we really want to release a product that’s truly a game-changer and different from what’s available on the market. On average, we take about two years to launch a single product, which is why we have a total of eight products now. We’d rather get things right than get things done.
One of our bestsellers is Dream Capsule, an overnight sleeping mask launched in March 2020. We went to great lengths to source very unique and highly potent ingredients, especially bakuchiol and purslane. Bakuchiol is a 100% plant derivative of retinol suitable for pregnant ladies and people who have sensitive skin. It has all the benefits of retinol without the harsh effects.
Purslane is usually found in luxury, premium brands. It’s high in omega-3 fatty acids and beta carotene that help to boost collagen production and calm skin inflammation. These ingredients are hard to come by and we’re glad to be able to combine them in an overnight sleeping mask with a silky texture that sinks in and is absorbed into the skin instantly.
The hard work that goes into testing countless lab samples and ensuring the packaging is both pretty and hygienic is totally worth it. Customers love it as they see the difference when applying it before they sleep. They wake up with plumped and hydrated skin, smaller pores and lightened scars, as well as an improvement in hyperpigmentation over time.
What impact have you made in Singapore?
With this company of about three years, I don’t have the audacity to say I’ve made an impact in Singapore. However, I truly believe I do make an impact in the charity organisations that Sigi Skin has collaborated with. From the start, we’ve always been giving back to society, donating 10% of our proceeds to a women-led charity and the Breast Cancer Foundation.
For Idyllic Fields, a daytime waterless moisturiser that we launched in March 2021, 5% of the proceeds for every bottle sold goes to an animal shelter. We raised close to $6,000 in 2021 for our partner beneficiary, Causes for Animals. This year, we partnered with SOSD for this charity drive and hope to do even more for these animals.
What does 2022 look like for you?
It’s a jam-packed year for Sigi Skin with many interesting activities planned! Can’t wait for it to all come to life as we’ve been planning this for a long time.
What do you love most about Singapore?
I think of myself as very fortunate to be born in Singapore. It provides safety and reassurance – very much needed amidst many uncertain global situations at the moment.
What’s the most inspiring design space in Singapore?
Society A. I think it’s great they choose to highlight and curate Asian brands and designers!
Who is your Local Legend, and why?
My family and friends around me – they’re my rock and always have my back no matter what.