No doubt, you’ll be tempted to add these wishlist wonders and new beauty launches to cart.
Knock knock, who’s there? Oh, you know, just the most exciting new beauty launches we’ve seen in July. We say hello to a K-beauty brand inspired by flowers, dreamy tropical fragrances from a cult brand and a serum for hair rejuvenation. Read on for the top new beauty launches of the month.
Best new beauty launches of July
Cult brand Sol de Janeiro arrives in Singapore
Sol de Janeiro, the brand that’s making waves on TikTok with its iconic Brazilian Bum Bum Cream, is now available in Singapore. The line of products includes hair and body fragrance mists, shampoos, and body scrubs in the most amazingly sweet, floral and fruity scents. But the creme de la creme is without a doubt, the Brazilian Bum Bum Cream. Packed with caffeine-rich Guaraná extract, it tightens and smooths your skin, while cupuaçu butter delivers deep hydration for that silky soft feel. And the best part? The Cheirosa ’62 fragrance will have you swooning over the delicious notes of pistachio, salted caramel, and vanilla.
Sol de Janeiro, from $19, available at Sephora
Glowfully drops a new blemish treatment gel
Local skincare brand Glowfully has dropped a new blemish treatment gel. Say goodbye to pesky acne, blackheads, and inflammation with this gentle yet powerful leave-on treatment and weekly renewal mask hybrid. Exfoliate, unclog pores and reduce sebum production with rare alpine willowherb and 2% BHA salicylic acid. Plus, tea tree oil combats bacteria and vitamin B5 nourishes your skin. Get ready for radiant results, even for sensitive skin.
Glowfully’s new Blemish Treatment Gel, $49.90, available online
It’s hydration station with Uriage Eau Thermale’s H.A Booster Serum
Another day, another hydration-boosting serum – not that we’re complaining! It only goes to show how crucial it is to pile on the hydration. Lucky for us, Uriage Eau Thermale has dropped a new H.A Booster Serum with a game-changing formula. 1.5% Pure and Natural Hyaluronic Acid packs a punch, forming a protective film to banish dehydration. Say goodbye to fine lines and dullness. The serum also goes beyond hydration with medium and low molecular weight hyaluronic acid, acting like a sponge to plump your skin, and stimulating fibroblasts for a youthful tone and elasticity.
Uriage Eau Thermale H.A Booster Serum, $59.90, available online via Shopee, Lazada, and Guardian
Glow Recipe gets its Barbie on with a special collab
Barbie-mania has taken over the beauty realm and Glow Recipe is joining in the fun. Get your glam on and party in pink with the Glow Recipe x Barbie Watermelon Glow Hydration Kit. This limited-edition set comes in the cutest Barbie-themed tin box, packed with two skincare heroes for the ultimate hydration and glow, all approved by Barbie herself.
First up, the Watermelon Glow Niacinamide Dew Drops, a magic potion for a radiant complexion. Use it as a serum or mix it with makeup for that dewy finish and you’ll be dazzling all day. The Watermelon Glow Pink Juice Moisturiser is just pure hydration. Infused with hyaluronic acid and botanical goodness, this lightweight, oil-free moisturiser is a must-have for all your adventures.
Glow Recipe x Barbie Watermelon Glow Hydration Kit, launching on 27 July at Sephora
Nioxin drops a killa serum duo for your hair woes
Say goodbye to bad hair days and hello to voluminous locks with Nioxin’s Anti-Hairloss and Night Density Rescue serum combo. Clinically proven to reduce hair loss by 20% in eight weeks, the Anti-Hairloss serum is your secret weapon for stronger, healthier hair. And for some nighttime hair pampering, the Night Density Rescue Serum boosts hair density within eight weeks. You can also say bye-bye to hair fall caused by scalp surface oxidation.
Nioxin Anti-Hair Loss Serum ($98 for 70ml) and Night Density Rescue Serum ($98 for 70ml), available online via Lazada and Shopee, and at Guardian stores
Say hello to K-beauty brand, Dasique
Get ready to bloom and slay with Dasique. This Korean cosmetic brand is all about cultivating your true beauty with its stunning makeup and packaging that’s as eye-catching as your favourite flowers. From iconic eyeshadow palettes to dreamy blushes and luscious lip tints, the high-quality products are cult favourites worldwide.
To celebrate the launch, Dasique is holding a pop-up at Guardian Takashimaya from now till 31 July. Enjoy 25% off all eyeshadow palettes, and get a free eyeshadow brush worth $20 with purchases over $50. Plus, you’ll stand a chance to have a go at the TikTok-viral beauty puff buffet. Try to pack as many beauty sponges as you can into a container in one minute, and they’re all for you to take home.
Dasique, available at multiple Guardian outlets including Amk Hub, Ion, Paragon and Raffles City
Past beauty launches of 2023
JVN haircare lands in Singapore
It’s time to zhuzh up your haircare routine ‘cos Jonathan Van Ness’ haircare brand has dropped in Singapore. Great for all genders, the brand spotlights hemisqualane, a sugarcane-derived ingredient that delivers weightless nourishment to unruly frizz and dull tresses. We can’t wait to try the JVN Complete Instant Recovery Serum ($46), packed with niacinamide and charged lemon protein to support keratin repair, and restore softness and shine without build-up. The Complete Nourishing Shine Drops ($39) also give a prismatic effect to your locks.
JVN, available online and at Sephora
Shiseido partners with Lazada for the Perfect Power campaign
Shiseido presents a multi-sensorial experience at various sampling stations across the city. Joining hands with Lazada, the brand will launch its Perfect Power Trio Starter Set (featuring the Eudermine Activating Essence, Ultimune Power Infusing Concentrate, and Essential Energy Hydrating Cream) along with super value bundles. Oh, and keep your eyes peeled for storewide discounts on 22 June.
Shiseido sampling stations, 8 June – 16 July, multiple locations including PLQ Mall, Funan and Ion Orchard
Get a good night’s sleep and a dose of energy with Miriqa’s nutrition supplements
Yes, we know, Singapore has a sleeping problem. This is why Miriqa has launched two new nutrition supplements – Deep Sleep and Bright Days ($78 each) – with sleep- and energy-enhancing properties. Unlock a good night’s sleep with Deep Sleep (packed with turmeric, jujube seed, chamomile, gaba and ling zhi). Or get a dose of energy with Bright Days (pomegranate fruit extract, Ksm-66 ashwagandha, ginkgo biloba extract, panax ginseng and maca).
Miriqa Deep Sleep and Bright Days nutrition supplements, available online
Guard your peepers with Drunk Elephant’s new eye serum
Drunk Elephant’s new eye serum blends 0.1% vegan retinol, 3% antioxidant-rich caffeine, and copper peptides. The A-Shaba Complex ($98) is said to improve elasticity around the eye’s sensitive area, alleviate puffiness and promote healthy collagen production. Just remember to pair it with a broad-spectrum sunscreen!
Drunk Elephant A-Shaba Complex eye serum, available online and at Sephora
Make Up For Ever drops a new primer and face palette
Make Up For Ever adds another contender to its fab range of primers. Take your sun protection up a notch with its new UV Protector Step 1 Primer ($62). Packed with SPF 50 and PA+++, the hydrating primer illuminates and corrects your complexion for a radiant look. Amp up your makeup routine with the new HD Skin All-in-One Face Palette ($135), a versatile 12-set for colour correcting and contouring.
Make Up For Ever, available online and at Sephora
Wash makeup away with Dermalogica’s micellar prebiotic pre-cleanse
We dig solid cleansing action! We’re keen to try any new cleanser that comes our way and Dermalogica caught our eye with its new Micellar Prebiotic Precleanse ($83). Not only does this product dissolves makeup and impurities with gentle micelles, but it also nourishes with microbiome-balancing prebiotics and prepares your skin for the second step of cleansing.
Dermalogica Micellar Prebiotic Pre-cleanse, available online
Meet Re:erth’s new Omni Serum
There’s a new kid on the block of Re:erth’s skincare goodies. Meet the Omni Serum ($110), a multitasker that replaces your toner, essence and even moisturiser. Tasmanian seaweed extract joins Re:erth’s patented Japanese spring turmeric and white turmeric for combating rough and dull skin, strengthening the skin barrier and defending against everyday aggressors.
Re:erth Omni Serum, available online and at multiple locations including Nana and Bird, Perk by Kate and Design Orchard
Spritz sun damage away with Bioré’s new UV protection mist
Level up your sunscreen game on the go with the new Bioré UV Aqua Rich Aqua Protect Mist SPF50 PA++++ ($22.10). The nourishing water-like mist is formulated with hydrating and moisturising squalane to retain moisture on the skin while providing UV protection. Plus, the sunscreen mist can also be used on your hair, scalp and body.
Bioré UV Aqua Rich Aqua Protect Mist, available online and at multiple locations including NTUC FairPrice, Don Don Donki and Welcia BHG
Say hello to Chanel’s official fragrance and beauty e-store
You can now purchase Chanel’s fragrances and beauty products at its new online store. That’s right, bring luxury to your doorstep with makeup, skincare and scent picks, packaged in its signature black and white Chanel box or bag, or the cotton pouch. Explore the product pages, snag makeup application tips through tutorial videos, and take home two samples of your choice before carting out your purchases.
Chanel, available online
Moist Diane launches three new dry shampoos
Save yourself from greasy hair emergencies and give your tresses a volume boost with Moist Diane’s new range of Diane Perfect Beauty Dry Shampoos. Packed with herb extracts and ultra-fine micro-powder, the dry shampoo gives your scalp a refresh, absorbs excess sebum and unwanted odours, and leaves no white residue. The formula has a powerhouse of hair conditioning ingredients like keratin, ceramide and jojoba oil with refreshing lemongrass, mint and salicylic acid to soothe and revitalise the scalp. The dry shampoos come in three different scents such as fresh citrus pear, grapefruit and peppermint, fresh mango and musk in full ($12.90) and travel size ($4.90) bottles.
Moist Diane Perfect Beauty Dry Shampoo, available at multiple locations including Watsons, Shopee and Lazada
Spray on The Body Shop’s Eaux de Parfums
Awaken your senses with The Body Shop’s new collection of intensely floral perfumes. The fragrances include fresh rose blooms, soft woody iris, spicy white floral ylang ylang and bold orange blossom ($75 each).
The Body Shop Eaux de Parfums, available online and at multiple locations including Tampines Mall, Plaza Singapura, Causeway Point and Northpoint
Korea’s cult skincare Illiyoon arrives in SG
Sensitive skin beauties, we know your woes. Thankfully, a new cult Korean skincare brand has entered our radar. Illiyoon addresses your skin needs with ingredients like plant-derived ceramides to boost your skin barrier; ginseng water and bupleurum falcatum root to bump up radiance; and pH balancing and hypoallergenic formulas to protect sensitive skin. Prices range from $19.90 to $27.50.
Illiyoon, available online and at multiple locations including selected Guardian outlets and AmorePacific’s hair and body shop
Modules presents personalised prescription skincare
Backed by clinically proven skin science and dermatologist-driven formulations, Modules is a skincare brand that offers formulas addressing your concerns. The line has up to 676 personalised formulations with four skincare products formulated with medical-grade, skincare actives. All you need to do is have an online consultation with the Modules doctor, select textures and ingredients in the formula, and have the personalised prescription treatment ($49) delivered to you. Other picks include the 3% niacinamide cleanser ($29), 23% ascorbic acid serum ($39) and 16 amino acid moisturiser ($29).
Modules, available online
And there you have it, a range of new beauty launches to expand your makeup and skincare stash.