Hong Kong leading supermarket chain – Wellcome has recently launched Wellcome Fresh, the local largest supermarket in Westwood, Sai Wan. Over 50,000 ft² of store space with unique décor of the traditional wet market, Wellcome Fresh carries grocery items and fresh ingredients sourced from around the world – meticulously sat in the store’s 23 feature zones alongside with over 15,000 premium-selected products. Wellcome Fresh is the new destination for a spacious and leisurable place to shop for your daily needs.
14 Feature Zones to Make for a Culinary Paradise
Specialising in fresh products, Wellcome Fresh houses 14 feature zones. The three Fresh Ingredient Zones, including the Fresh Produce Zone, the Butcher Shop, and the Seafood Zone – showcase seasonal items curated from around the world at unbeatable prices. The Bakery, Dried Fruits and Nuts, and Local Snacks Zones offer a range of locally made snacks. The store’s Food Street is home to eight cooked food zones, serving a vast array of grab-and-go meals for those who lead a hectic life.
The Fresh Produce Zone carries an extensive collection of tropical fruits and vegetables sourced from Thailand and Southeast Asia as well as Japan, Korea, Australia, Europe, and the US. In addition, Wellcome Fresh introduces the Locally Grown Organic Produce Zone and the Hydroponics Zone to cater to customers’ diverse needs. Most of the products in-store are not pre and are free to be handpicked in quantities with minimal packaging, perfect for green lovers.
Resident Chefs to Pair and Cook Seafood to Customers’ Liking
In the Seafood Zone, customers can select from over 100 types of wild-caught and sustainably farmed seafood. Wellcome Fresh’s experienced seafood merchandisers handpick the best quality seafood at the fish market every day, bringing the freshest seasonal items to the store. With Wellcome Fresh’s seafood pairing and cooking services from the resident chefs, customers can enjoy a level of freshness that will stimulate everyone’s tastebuds! Wellcome Fresh has also imported over 80 types of chilled and frozen seafood, including wild-caught king crabs from Norway, premium scallops and live abalones from Japan, among many others – all of which are unmissable by seafood lovers.
Organic no hormone-added Pork in the Old-School Butcher Shop
The Butcher Shop features a series of meats, including locally farmed black Iberian pork without added hormones, free-range chicken from Qingyuan, and other popular local products typically found at traditional markets. What is more, customers will find a variety of organic, additive-free meat from different corners of the world. Such as wagyu beef, pork, and poussin from Kagoshima (Japan), 120-day grain-fed Angus beef from Australia, and other superior meats, all at great prices. No time to cook? A selection of pre-designed meal solutions is well prepared for your easy home cooking. The exclusive slow-cooked ready-to-heat packs from Australia and meals from Japan are your options for the home gourmet.
International Delicacy Meet in Food Street
Enjoy culinary delights from every corner of the world right at Wellcome Fresh’s very own Food Street! The Food Street is home to a vast array of gourmet choices: Urban Bake & Take, Japanese Delicacies, Korean Delights Lei Fai, Pizza Hut, Siu Mei, Grab & Go counter and the local snacks area.
Numerous Household Items for Everyday Needs
The Store offers a wide range of other items that meet your household needs: frozen meat and seafood zone, made-in-Hong Kong noodle zone, baking ingredients and supplies zone, Wellcome’s Meadows zone, $10 specials zone, vegetarian zone and pet zone. Wellcome Fresh is open from 7:30 a.m. to 11:00 p.m. daily to meet your busy schedule.
Green features
Recycled materials are vastly applied in the décor. For example, sparky red floors are made with a mix of used glass and mirrors while recycled glass bottles are the key materials of the countertops in The Bakery, Food Street and Florist. The trolleys are also crafted with recycled plastics, which take one-third less energy for production and transportation. Lastly, energy-efficient LED lighting is in use in The Store to save energy during daily operation.
Opening offers
In celebration of the store opening, there are unique Wellcome Fresh grab bags for sale. Each grab bag is just HK$20 but has items valued at around HK$300. There’s a daily quota of 100 bags sold on a first-come, first-served basis. There’s also an on-site lucky wheel for earning more prizes and participating in a lucky draw with a small minimum spend.
Wellcome Fresh
Address: 3/F, The Westwood, 8 Belcher’s Street, Kennedy Town
Opening hours: 7:30 a.m. to 11:00 p.m.