To invite explorers to delve into the 30-year history of the Himalayan Parka, The North Face is holding The North Face Himalayan Parka 30th Anniversary Exhibition, showcasing the craftsmanship and making of the iconic jacket. The exhibition also features various exciting workshops and activities, inviting everyone to embark on the journey of Finding the Himalayan Explorer!
To bring the excitement over to Hong Kong Island as well, The North Face Himalayan Parka-themed tram debuted on 18 October, making its way through the streets of Hong Kong. The tram has been given a makeover in the Himalayan Parka’s classic black-and-yellow colour palette, leading explorers to see every corner of this concrete jungle and marking the beginning of the Finding the Himalayan Explorer journey.
The North Face will also transform the K11 Art Mall Piazza into a base camp for the Himalayas, creating an immersive experience for the public to soak in the “never stop exploring” spirit. Upon entering the piazza, you’ll see an eye-catching light-box of the brand logo, lighting up the whole base camp. Camping tents and artificial snow piles will be spread out to create an icy atmosphere, surrounding the 4m-high inflatable Himalayan explorer figure as the main attraction and photo spot. Following the snow, visitors will find a timeline showcasing the different milestones of the Himalayan Parka over the span of 30 years, leading up to the latest 2024 Himalayan 30th Anniversary Parka.
During the exhibition, The North Face will offer exclusive benefits for XPLR PASS members. Current selected members can receive early registration access to attend the The North Face Himalayan Parka 30th Anniversary Exhibition, as well as participate in a workshop to create their own Himalayan Explorer keychain with eco-friendly materials. Registration is on a first-come-first-served basis. What’s more, those who visit the Exhibition and register as an XPLR PASS member on-site or purchase $1,800 or above can register to join the Himalayan Explorer keychain workshop and have the opportunity to win a prize from the claw machine, such as the Himalayan Parka multifunctional pouch. Supplies are limited and available while stocks last.
The North Face Himalayan Parka 30th 期間限定展覽
The North Face 經典喜馬拉雅羽絨外套自 1994 年推出至今，陪伴過不少享譽國際的傳奇登山者如 Peter Athans、 Kit DesLauriers、金國威等跨越挑戰，登上高峰。為慶祝 The North Face 經典喜馬拉雅羽絨外套（Himalayan Parka）誕生三十周年，品牌從1994年經典款式汲取靈感，經過重新設計與全面改良，推出一系列全新2024喜馬拉雅羽絨外套三十周年紀念版，透過精湛工藝打造出眾的禦寒裝備，為探索者從山野到城市的旅途提供全方位防護，致敬三十年的輝煌歷程。
為慶祝喜馬拉雅羽絨推出至今30周年，The North Face 將舉行 The North Face Himalayan Parka 30th 期間限定展覽，讓更多探索者了解喜馬拉雅羽絨外套的歷史，並帶來多項精彩體驗，邀請大家一起展開「尋找喜馬拉雅探險家」的冒險旅程！The North Face Himalayan Parka 限定電車於10月18日率先登場，換上經典喜馬拉雅羽絨的黑黃配色外型，穿梭港島鬧市探索這個石屎森林的每一個角落，為「尋找喜馬拉雅探險家」的旅程揭開序幕。
為讓大家能夠感受經典喜馬拉雅羽絨外套所象徵的冒險精神，The North Face 將 K11 Art Mall Piazza 露天廣場化身成喜馬拉雅山基地營，甫踏入 Piazza 露天廣場便會見到大型 The North Face 品牌標誌燈箱，現場以露營帳篷及仿雪堆營造出冰山氛圍，而展覽正中間則設置一座4米高的巨型身穿經典喜馬拉雅羽絨的探險家充氣公仔作為亮點，免費開放予公眾拍照打卡。此外，沿著雪堆亦可看到喜馬拉雅羽絨外套過去 30 年的發展里程碑，並展示出全新 2024 喜馬拉雅羽絨外套三十周年紀念版，讓大眾能夠親身感受 The North Face 永不停止的探索精神。
展覽期間，The North Face 亦特意為 XPLR PASS 探索通會員推出專享獨家禮遇。XPLR PASS 探索通現有特選會員可優先登記出席 The North Face Himalayan Parka 30th 期間限定展覽，並參加喜馬拉雅探險家環保鎖匙扣工作坊，製作你的專屬「喜馬拉雅探險家」鎖匙扣。名額有限，報名從速。親臨期間限定展覽，現場加入成為 XPLR PASS 探索通會員，或於 K11 Art Mall 門市消費滿 $1,800，即可報名參加喜馬拉雅探險家環保鎖匙扣工作坊（每日場次名額有限，以現場安排為主），並獲得一次夾公仔的機會，贏取豐富獎品。獎品種類繁多，包括喜馬拉雅羽絨外套造型多功能小袋子等等驚喜禮品。數量有限，送完即止。
